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Appendix A: Executive lnterviews <br />POSIfi OFIIF'G COMMON TH EMES <br />'fhese are the m*st connonly expressed ieJeas related to these questions. <br />HOW DOES IT STAND OUT FROM OTHER WEEKEND DESTINATIONS?r Festivals and events <br />" Music...maybe (between festivals, events, live music downtown and CWU's program)r Craft beer and other adult beverages...mayber Yakima River and trout fishingr We have rniles of walking and biking trails; you don't have to be an athlete to enjoy the outdoors. (The rodeo and Western heritage was not called out here, although it was mentioned in what is <br />Ellensburg known for.) <br />WHAT WOULD YOU LIKE ELLENSBURG TO BE KNOWN FOR?r 'Festivals and eventsr Western way of lifen Music. {Festivals, events, live music downtown and CWU's program)r Beer. "Maybe we're an upcoming beer,iazz, music town?". Art. Ellensburg is affordable and friendly to artists, so there's a growing presence.r Leisure. A place to get away from work.r Ecotravel: fly fishing, hiking, biking and other back-to-nature outdoor recreation ' <br />r A step'back to the past. "For me Ellensburg is about history, art and recreation. Being a historical <br />place is not just about buildings and landmarks, it's about preserving the community, its culture and <br />sharing that with others." <br />POSITIONING QUOTES OF NOTE <br />These are quotes that express com*anly hek{ ideas ar were especially importsnt ta note. <br />"l don't wont Ellensburg to be known for onything different than who we are/what we hove today." <br />"Ellensburg's strengths and distinctions are that it is in o sweet spot. lt isn't crowded, i{s not too <br />expensive it's eosy to park, has reosonohly good weather, and has greot outdoor activities." <br />"Unlike Leavenworth or Winthrop, the activities change so there's a reason to come bock. Thst's a <br />reoccuning theme I hear from people who come from out of town; we always have some fun octivity going <br />on." <br />"You con't hove festivols oll the time, but you can have a festive atmosphere oll the time. Ellensburg <br />should hove more street vendors ond the city needs to help make that hoppen." <br />"Central hus a well-known music progrom. Eusinesses bring in music. We have Jazz in the Valley and Buskers <br />in the Burg. The Gorge is close." <br />'l'm not sure people here would agree on one thing, unless events is our thing." <br />"l'd like to see us play up the Western way af life- Leovenworth did Bavarian, we should do Western, I <br />see us appesl,hg to the city dwellers who find the country life appealing." <br />"The rodeo is still very important, butthe western theme for Ellensburg is waning. Our culture hos <br />changed; we ctre more and more influenced by the Colleqe ond by the "wet" side." <br />"Oon't hong our hats on it (the rodeo),..someday soon the treatment of onimols in o rodeo may be <br />recognized as not a goad thing to do." <br />City of Fllenstrurg <br />Five-Year Tourism Stralegir PianJ819 58