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Appendix A: Executive lnterviews <br />GOALS COMMON THEMES <br />These ore the most commonly expressed ideas related ta these questions. <br />HOW IMPORTANT IS TOURISM? <br />WHAT WOULD YOU LIKE TO SEE HAPPEN IN THE NEXT FIVE YEARS?r Tourism is important and will become an increasingly important part of the economyr Grow tourism to help sustain local businessesr Become the destination, not a stop along the way to somewhere else <br />' Align tourism goals with community goalsI Become the place where people from Western Washington go to relax and have funr Become a destination for regional meetings and conferences. Become a destination for sports tournaments: Maintain and grow the rodeo to gain momentum going into the 100th anniversary rodeo in <br />2023 <br />GOATS QUOTES OF NOTE <br />These ure quotes thot express commonly held ideas or were especially important to note. <br />"We need tourists, Residents visit our businesses qnd moke one to three purchases a month-this <br />isn't enough to sustain our businesses." <br />"l'd like to see tourism continue to graw at o nice pace, as it has.,, <br />"l don't think we should try to become another Leavenworth (tourism-dependent economy)." <br />"What benefits tourists should also benefit the community and makes lor a more authentic <br />experience for the visitor." <br />"lthink the community will support more investments in tourism if they can be shown how <br />meetings, sports events, etc, con bring business to locol restourants and stores." <br />"lthink the community is divided on bringing more people into town." <br />"There's a large group {of residents)that says (CWU) students are ruining our town." <br />POSITIONING COMMON THEMES <br />These are the most commonly expressed ideas related to these questions. <br />WHAT IS ELLENSBURG KNOWN FOR?r We're in the center of everything {and a shorter trip from Western WA than Walla Walla). "There's always something going on" (events and festivals). Good weatherr We don't have a fixed imager Smalltown feelr Relaxed and welcoming, Outdoor recreation, the sceneryr Quiet little ranching and college townr The rodeo and Western heritage -"A touch of the West" <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />2019 57