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1 <br />M eeti ng Tou rism : 2023 Tactics <br />Website Developrnent <br />a) Maintain and enhance meetings page. <br />Outreach <br />a) Monitor sources for governmental RFPs for meeting facilities. Respond to or facilitate respond <br />to appropriate meeting RFPs. <br />b) Maintain and add to prospect list. <br />c) Connect with and offer information or tours to meeting planners. <br />d) Exhibit at either the Pacific Northwest lnternational Administrative Assistants Conference or <br />the Washington Society of Association Executives Conference (or other evaluated conference). <br />e) Host "Road Show" destination dinner. Go to a key meetings market and host a dinner and <br />destination discussion for meeting planners. Make it fun and on-brand. <br />f) Survey meeting planners who hold events in Ellensburg. Share the results with venues. <br />SocialMedia <br />a) Maintain Linkedln page, <br />b) lnclude welcome post to groups meeting in Ellensburg on generaltourisrn social platforms. <br />Publicity <br />a) 'Send local press release on economic impact of meetings and on major events booked for the <br />year. <br />Online Venue Sites <br />a) Continue to add content to online meeting venue sites. <br />Advertising <br />a) lf booking goals merit it, consider Google Search campaign (Google AdWords) and Linkedln <br />advertising <br />b) lf needed, consider adding regional advertising package in Northwest Meetings and Events <br />E-newsletter <br />a) Producetwice-yearlye-newsletter <br />b) Reach out to advisory group for news - give them space to place their top stories. <br />2. <br />4. <br />5 <br />6. <br />7 <br />8, <br />City of Ellensburg <br />Five-Year Tourism Strat€gic Plan <br />2019 53