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1.. <br />2. <br />Meeti ng Tou rism : 2022 Tactics <br />Website Developrnent <br />a) Maintain and enhance meetings page. <br />Outreach <br />a) Monitor sources for governmental RFPs for meeting facilities. Respond to or facilitate respond <br />to appropriate meeting RFPs^ <br />b) Maintain and add to prospect list. <br />c) Connect with and offer information or tours to meeting planners. <br />d) Attend Pacific Northwest lnternational Administrative Assistants Conference and Washington <br />Society ofAssociation Executives Conference (or others as evaluated). <br />e) Survey meeting planners who hold events in Ellensburg. Share the results with venues, <br />SocialMedia <br />a) Maintain Linkedln page. <br />b) lnclude welcome post to groups meeting in Ellensburg on generaltourism social platforms, <br />c) Explore custom Augmented Reality filters for Facebook and Snapchat with an Ellensburg <br />geofence to allow participants to brand meeting photos in an Ellensburg-centric way, <br />Publicity <br />a) Seek a story in Northwest Meetings and Events Magazine or other trade publications <br />highlighting Ellensburg's unique venues including boutique hotel or describe how the <br />downtown was turned into a "conference center." <br />b) Leverage story in in all owned channels - social, web, e-newsletter <br />c) Send local press release on economic impact of meetings and on major events booked for the <br />year. <br />Online Venue Sites <br />a) Continue to add content to online meeting venue sites, <br />Advertising <br />a) lf booking goals merit it, consider Google Search campaign (6oogle AdWords) and Linkedln <br />advertising <br />E-newsletter <br />a) Produce twice-yearly e-newsletter. <br />b) Reach out to advisory group for news - give them space to place their top stories. <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />4 <br />5. <br />6. <br />7 <br />8. <br />2019 52