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Meeting Tourism : 2A24 Work Outline <br />1. Website Development <br />a) Maintain and enhance meetings page. <br />2. Outreach <br />a) Monitor sources for governmental RFPs for meeting facilities. Respond to or facilitate response <br />to appropriate meeting RFPs. <br />b) Maintain and add to prospect list. <br />c) Connect with and offer information or tours to meeting planners, <br />d) Consider exhibiting at either anothertargeted conference. <br />e) Host "Road Show" destination dinner. Go to a key meetings market (different from 2023) and <br />host a dinner and destination discussion for meeting planners. Make it fun and on-brand. <br />f) Survey meeting planners who hold events in Ellensburg. Share the results with venues. <br />4. Social Media <br />a) Maintain Linkedln page. <br />b) lnclude welcome post to groups meeting in Ellensburg on general tourism social platforms. <br />5. Publicity <br />a) Send local press release on economic impact of meetings and on major events booked forthe <br />year. <br />6. Online Venue Sites <br />a) Continue to add content to online meeting venue sites. <br />7. Publicity <br />a) Seek a story in Northwest Meetings and Events Magazine or other trade publications, <br />b) Leverage story in in all owned channels * social, web, e-newsletter <br />8. Advertising <br />a) lf booking goals merit it, consider Google Search campaign {Google AdWords) and Linkedln <br />advertising <br />b) lf needed, consider adding regional advertising package in Northwest Meetings and Events <br />9. E-newsletter <br />a) Producetwice-yearly e-newsletter <br />b) Reach out to advisory group for news - give them space to place their top stories. <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />2S19 54