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Strategies and Approaches <br />Since the effective rental capacity of the Event Center is about 70% on an annual basis, it <br />becomes important to strategically fill the Event Center with high ROI activities in order <br />to maximize revenue whenever possible. <br />Thus in 2oi8, the Event Center proposes the following strategies: <br />i. Adopt new rates that reflect an overall 5% increase <br />a. Create a 5% fund for maintenance and repairs that is supported by short-term <br />rentals of the facility <br />3. Create "quick rooms" for small meetings that do not require contracts or pre- <br />registration <br />4. Craft a "master contract" to facilitate easy rental for state agencies <br />5. Increase our direct marketing to and recruitment of high ROI events, customers <br />and target audiences <br />a. E.g.: State -Wide groups and associations <br />6. Create an Historic Barn Fund that is funded through self -promoted events <br />a. E.g.: ChillAxle car show <br />7. Design creative funding strategies that reduce reliance on County General Fund <br />and Lodging Tax Funds <br />8. Work with our larger events - like SAR Conference and others - to bring in <br />revenue -generating supportive events <br />a. E.g.: The Gear Show <br />9. Consolidate free and reduced -cost facility uses into the less -frequently rented <br />spaces in order to maximize revenue -generation <br />a. E.g.: larger 4-H groups could use Umtanum Hall during the week to free up <br />smaller, more frequently rented spaces <br />b. E.g.: County facility uses for internal meetings are moved into less <br />frequently rented spaces <br />c. E.g.: Full paying rentals are prioritized over non-profit rentals <br />d. E.g.: Contracts with entities are renegotiated to support Event Center <br />revenue generation whenever possible <br />io. Create and promote an Event Center Sponsorship Program including naming <br />rights and other innovative opportunities <br />a. Partner with Kittitas County Fair and Ellensburg Rodeo sponsorship <br />programs, to the extent possible <br />ii. Adopt a new Policy related to County internal use with cost -recovery mechanisms <br />identified <br />ia. Identify and apply for relevant state and local grant programs to support: <br />271 Page <br />