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a. Events <br />b. Facility improvements <br />c. Operations <br />13. Continue to identify and implement cost savings measures including: <br />a. Energy conservation strategy - turning down the heat and a/c, turning off <br />the lights, etc <br />b. Changing suppliers to local sources with more competitive rates <br />14. Pursue improved relationship with the City of Ellensburg and secure support from <br />lodging tax for Event Center operations <br />Long -Perm Funding Strategies <br />Corporate Sponsorship program <br />The last time you attended an event, whether large or small, you probably noticed <br />products and services from companies throughout the venue. A variety of corporations <br />display banners or advertisements with logos, products or services to arouse customers' <br />interest. This is a way for companies that serve the community to participate in special <br />events and causes. In addition, many companies sometimes invite consumers to <br />experience and interact directly with products to gain new customers or build brand <br />awareness. <br />An organization decides on the various levels of sponsorship, and the event organizer <br />negotiates with a company's marketing department about the level of sponsorship. This <br />also includes the items or benefits a company receives for sponsoring an event. Sponsor <br />levels vary and do not always involve an exchange of money. <br />The Kittitas Valley Event Center has structured a sponsorship program to engage with <br />local community businesses and organizations that includes several different levels and <br />opportunities to reach our 150,00o annual visitors. See Appendix A for DRAFT <br />sponsorship document. <br />KVEC Presents — Self -Promoted Events <br />ChillAxle 2018 - <br />Most people wonder what the big deal is with car shows and what is so good about them? <br />The answer is cars, cars, and more cars! Car shows build community and bring visitors <br />from far away with people traveling hundreds of miles to show off their cared -for custom <br />and classic cars. Add in a fun and energetic RC competition (remote control cars) that <br />brings in families to the grounds to watch these little cars careen and speed around a <br />temporary race track, and you have an unmissable event! <br />281Page <br />