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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />\4*tat tods will you use to neaslrre yo"rr event s irpact crl tourrsrrfl Hease be specific and provide e,xanples. <br />A. The Yakima River Canyon Bird Fest is a date specific event. <br />B. Pre-regisiration will be required for events, lectures, and field lrips. We can track <br />attendee information this raay through our online ticket sales. <br />ln addition, Yakima River Canyon Bird Fesi headquarters will be located at Helen <br />McCabe Park and everyone attending the event will be required to check in, <br />receive their event materials, and in this v1€y, !1,e will be able to track attendees' <br />destinations and overnighi stay statistics. <br />We will conduct an in-person survey in 202A in order to increase survey responses <br />and get direct overnight stay data. We have found that our online surveys are not <br />vrell-responded to (we believe that this is due to the older age of our event <br />attendees). <br />We are constantly refining our advertising methods. Our partnership with Living <br />Bird Maga2ne will begin earlier, and add prinl to their digital presence. They will. at <br />the conclusion of the publishing/financial cycle, provide ihe data which will <br />demonslrate their effectiveness. <br />C. We have a link to the Chamber rrr,ebsite, provide Chamber materials in the lgo <br />bags' for every participant. and provide the hotel registralion widget on our festival <br />page. <br />ln 2020 \ Ae will strive to intprove the event and increase attendance through <br />appropriate adjustments to the information gathered. <br />Survey questions may include: <br />-Zip code of residence? <br />-Staying the night? <br />-With a friend or in paid accommodations? <br />-Best part of the event? <br />-What vuculd you change? <br />-What wruld you like to add? <br />-Did you think the event uas well organized? <br />-Will you attend next year? <br />-Will you invite friends to attend with you? <br />-ls there a band you recommend that yoir would travel to see? <br />-Howdid you hear about this event? <br />-What is the best way for you to hear about events like this? <br />-Will you spend any extra leisure iime eploring Ellensburg and <br />Kittitas County? <br />We will have a supply of helpful publications, maps, and event schedules provided <br />by the ChamberA/isitor Center that are included in our registration packets for <br />atlendees. <br />2500 charactet"linit <br />A. ls your prc{ecVeverrl year-round or is it seasonal or datespeci{ic? <br />C Year Round i Seasonal l? Date Specific <br />Your sdectton here sl-}c'l.rld be sLrpported by the dates you govided above, in ihe Rclect or Everrt hrfornetion seclig't.