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Response 2.3:*tvrclence <br />Application Questions: Parl 2 <br />We estimated attendance numbers based on similar bird vtatching festivals in the <br />state that regularly attract many hundreds of attendees, a survey raire conducted in <br />2014, Kittitas County Tourism and Recreation Plan that ideniifies wildlife viewing as <br />the third most popular activity and among the highest day-trip ependiture <br />category, and WA State SCORP with nearly 60% of tourists engaging in wildlife <br />viewing activities. <br />We furlher base our eslimates on a survey of birders visiting the Yakima River <br />Canyon Scenic Byway we conducted in 2014. <br />Because of that survey, u,e know that birders visiting the Yakinra River Canyon <br />Scenic Byway are split equally between males and lemales with an average age of <br />61 years old and over. The majority of respondents lived in Western Washington <br />(King, Pierce, Skagit, and Snohomish Counties) with an income betraeen $100,000 <br />and $149,000. <br />Birders that participated in the survey said that they typically travel about 100 <br />miles. but will travel beti,veen 100 miles and 500 miles to seek out great birding <br />opportunities that have a wide variety and rare bird species. Several survey <br />respondents take yearly trips out of state or country for birding experiences. When <br />traveling for birding excursiorrs avmy from home, most stay overnight for <br />approximately 2 nights in a motel/hotel. The majority of birders wtro took this survey <br />said that they have been to the Yakima River Canyon Scenic Byway for birding <br />excursions. What they like best about the Yakima River Canyon Scenic Byuay is <br />the variety and number of birds that show up due to the diversity of habitat. <br />We also base our projections on use statistics that \ /s receive from the Bureau of <br />Land Managenrent about their recreaiion sites in the Yakima River Canyon Scenic <br />Byuay. Recently released use survey numbers show a steady and significant use <br />pattern in the Canyon that shows nearly.400,000 overnight stays in the Canyon <br />during 6 months (May-Oct) in 2017. <br />2500 character linit <br />3lMeasuring Results <br />What tools Wll you use to nrcasure your event's impact on tourism? Please be specific and provide examples. lnclude the <br />following information: <br />A. ls your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracling tourists from at least 50 miles araay? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request?