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Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Application Questions: Part 3 <br />B. \Atnt strategies will you enploy to assure you are attracting tourisls fromat least 50 niles away? <br />Yakima River Canyon Bird Fest is a date specific shoulder-season event. We will <br />advertise on national birding websites and through Facebook ads with a targeted <br />audience identified as birders and bird enthusiasts from around the Pacific <br />Northwest. <br />Our 2018 final report shows our online iargeted audience locations for <br />all ads on Facebook, Living Bird Magaine, and Bird Waicher's Digest (they focus <br />on Seattle area, Spokane area, Portland area, and Vancouver BC area). <br />All our adveriising will followthe required guidelines for branding as <br />specified in the grant. <br />KEENs uebsite and FB pages and social media will identify funders and sponsors <br />with appropriate recognition. <br />Further u,le will identify affiniiy evenls happening during the same time of year irr <br />Kittitas County as a way to identify opportunities to extend siays before and after <br />the event. <br />2500 character limt <br />C. Wrat slrategies wlll you use to assisl in nzrkelirrg all of l(tlitas OoLrnty as a tourist destination with yclur <br />evenvgoject f unding request? <br />Traveling to Kittitas County in the spring is one of the best times to visit our area. <br />We will follow the rules of the contract on our marketing items with appropriate <br />logos, and will also \,erk to increase attendance by encouraging other activities <br />while here. <br />KEEN will use our social media accounis to share and cross-post <br />recreaiion, farmers markets, wirreries and local brera,eries to the same audience <br />Birders travel thousands of miles to add to their 'life lists' and our festival will fall <br />right in bel!rcen two complimentary festivals - the Grays Harbor Shorebird Festival <br />in late April and the Leavenra,orth Bird Festival in late May. <br />Birders plan their travel calendars to engage in as many birding opportunities as <br />they can, and this festival in May is the best time to see colorful, diverse and rare <br />bird species in the Canyon. <br />To the extent possible. we will cross post to these other festivals and gain audience <br />and ad reach that v\€y. <br />Each attendee receives the Chamber handout packet in their event go bags, u,e <br />link to the Chamber vrcbsite on our uebsite, and u,e pui the hotel registration <br />widget on our rarebsile for ease of travel arrangements. <br />2500 character linit <br />r".::, <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?