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evenVproject funding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Application Questions: Part 3 <br />\ hat toois will you use to rEasure your event's inpact cn tourisn? Flease be specific and prcrr/de exan$es. <br />We will provide the Chamber's Central Washington Visitors Guide, the Tribune's <br />Explore Kittitas County guide and the local Visitors Map at our registration booth or <br />uelcome iable. We also have a link on our vrebsite and Facebook to the <br />centraluashingtoncolor.com rirrebsite and actively direct people to ihe information <br />available there as u,ell as ihe Chamber of Commerce ra,ebsite. Facebook insights, <br />Google Analytics will help with measurement from the online marketing channels. <br />Event registrations will help with tracking information fromzp codes, overnight <br />stays, etc. Surveys to other participants will be conducted and evaluated. <br />2500 character linit <br />A. b yorr prcjecUevent year-round or is it seasonal or date-specific? <br />(i Year Round f Seasonal C Date Specific <br />Ycur sdection here shold be supported by the dates you provided above, in the Ftoject or E/ent hfornation section. <br />B. Wut strategies will ycu enfloy to assure you are attracting tourists lrornat least 50 niles away? <br />We will continue to monitor online activity and increases in traffic through Google <br />Analytics and Facebook lnsights. ln addition, there will be information gathered ai <br />the various events through surveys, registration forms, and lp code gathering in <br />businesses. We will also rrrnrk with the hotels on gathering data on room stays in <br />relation to events. We will r,rork with the chamber tourism office and review the <br />STAR reports to see if the peak accommodation demand correlates with events or <br />activities in the dowrtor,r,,n. <br />Event surveys will include a request for lp code, how they heard about the event, <br />whether or not they are staying overnight in a hotel. surveys done inside of <br />businesses over the summer will ask for a 2p code, primary reason for travel (if not <br />local), and how many nights they are staying in an accommodations. We will target <br />ads toward Yakima, Tri-Cities, Wenatchee, Spokane, and Seattle/Tacoma using <br />digital marketing such as the following... <br />Website Marketing <br />Radio Advertising <br />Search Engine Optimization <br />Pay-Per-Click Adve rtisi n g <br />Content Marketing <br />Email Markeiing <br />Social Media Markeiing <br />Mobile Marketing <br />Video Marketing <br />We will utilize Google Analytics to understand wlrere the traffic on our website and <br />each event pages. <br />2500 character linit <br />C \ tlat strategies will you use 1o assisi in naketing all of ldttitas &runty as a tourist destjnaiion with your <br />even'project f unding rquesi? <br />Links to county-wide tourism vrebsites will be included on the domto\ m association <br />website. All development of torrvn guide,maps will continue to promote other <br />upcoming events. The RDA will continue to seek ways to cross-promote, including <br />information about the county activities and inclusion of upcoming events in <br />correlation Wih other events. With events on the ueekends, !u-- also will drive <br />atiendance to the Roslyn Farmers Market as a added feature. <br />2500 characier linit <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?