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Response 1: <br />ProjecVEvent <br />Description * <br />This application is for multiple events, and we put a major focus on each event to <br />draw attendance from outside of the area, specifically from the west side of the <br />mountains. The Roslyn Downtown Association has been the lead agency for <br />dountoum revitalization for many years. Vacancy rates are ai a lowfor the <br />dountorarn, merchants revenues are climbing and the economic ouflook is strong. <br />Each year, the Roslyn Dovr,ntowr Association vrnrks to e&and its outreach to build <br />partnerships and market the dor,rnrtown. Thousands of people visit the Roslyn <br />dovmtown annually because of it unique and authentic historic structures, great <br />restaurants, shopping, as vrcll as the events. According to the research done to <br />date by Beckwith Consulting, of the 317 respondents to the question "HaveArVill you <br />visit the following historical and cultural facilities during your visit?", 183 responded <br />yes and 73 responded maybe regarding wtrether or not they vliculd visit Dounrtown <br />Roslyn. Thls appllcation for Lodging Tax will assist the Roslyn Downtor,rn <br />Association in uorking with other entities to promote downtown events and boost <br />promotions of smaller events. ln addition, ihe application will assist with funding a <br />strong year-round marketing campaign for visiting downtovrn Roslyn and <br />highlighting the revitalization uork of the Roslyn DowntoM/n Association. Promoting <br />dovintovwr Roslyn as a destination has been a long-term goal wlrich, through a <br />partnership with the Chamber's tourism office and improvements to the downtown, <br />is coming to fruition. By building a campaign to feature the dorantovrrn and the many <br />reasons to visit, whether it is for shopping and dining or as part of a visit to Roslyn <br />for an event, the annual campaign will help create a consistency of message that <br />will resonate with visitors. The campaign to visit and enjoy dowrtown done on a <br />year-round basis will create value-added advantage for events that occur in the <br />dovr,ntovrn core and business support of local stores and the potential business <br />owlers. ln addition to adveriising, funding is being requested to upgrade the roslyn <br />downtown website to be a digital hub for all local offerings. <br />The target audience is... <br />Tourists that are attracted to Mountain Towns and traditional or historical events <br />Suncadia guests <br />Central Washington Area (outside of Kittitas County) <br />Seattle - Tacoma area. <br />2500 characts linit <br />List of lntended Use of Funds * <br />Digital Marketing <br />Collateral DeVelopment - torrvn maps, guides <br />2l Projections of lncreased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasi;re on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. 1o a place fifty miles or more araay from their place of residence or business for the day or staying overnight; <br />3. or from another country or siate outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.