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3lMeasuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. lnclude the <br />following information: <br />A. ls your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas Couniy as a tourist destination with your <br />event/project funding request? <br />Response 3: Whal tools will you use to n€sure ysJr event's inpact on tourisnl? Flease be specific and provide exan$es. <br />Measuring Results* Our project is date- specific. We have chosen the weekend before 4th of July as <br />our standard \ ieekend for the event. <br />We will continue to use a survey to capture data from our attendees to determine <br />where they are coming from, and how they are hearing about the event. <br />We will continue to maximize our efforts in our promotional marketing of the event <br />by irying to reach far and wide to key areas. <br />We will market/promote this event in stages by vrorking with a digiial markeiing <br />company in order to customize our targei audience and eryand our reach lrr,hile <br />focusing our efforts outside of Kittitas County. We will also be print, radio, print, and <br />direct mailing promotional materlals as rnell as registrations to invite previous <br />registered attendees. <br />We will continue to develop our relationships Wth local organizations, clubs, <br />businesses, and include markeiing materials on the different activities to enjoy <br />while in Kittitas County. <br />We will use our custom survey with Survey Monkey using specific questions about <br />attendees plans while in Kittitas County. See beloriu <br />1.) Will you be enjoying any other activities while in Kittitas County? <br />2.) Will you return to Kitiitas County to attend another event within the neX year? <br />3.) Howdid you hear about ChillA{e? <br />4.) Was it your first time you attended an event in Kittitas County? <br />5.) Did you travel more than 50 miles away? or are you a resident? Zip code? <br />6.) Did you enjoy this event? <br />7.) Will you attend this event in the future? <br />8.) Will you be staying overnight? <br />9.) Did you pay for accommodations? <br />10.) How many people are in your party? <br />We will offer incentives to people that complete the survey by entering them into a <br />drawing for sraag. <br />25S character linit <br />Response 3 A: <br />Measuring Results* <br />A. b yo.r projecVevent year-round or is it seasmal or datespecific? <br />C Year Round C Seasonal G, Date Specific <br />Your selection here should be supported by the date you provided above, in the Floject or Event lnfornation section.