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LT-2020-007
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2020-01-21 10:00 AM - Commissioners' Agenda
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LT-2020-007
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Last modified
3/13/2020 11:43:42 AM
Creation date
3/13/2020 11:43:25 AM
Metadata
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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What tools will you use to measure your event's impact on tourlsm? Please be specific and provide er<amples. lnclude the <br />following information: <br />A. ls your projecVevent year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles auay? <br />C. What stlategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project fu n ding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results * <br />Response 3 C: <br />Measuring Results* <br />Application Questions: Part 3 <br />\Airat tods will you use to reasure your event's inpact cn tourisn? Flease be specific and provide exanples. <br />a. Revinate Surveys are sent io all visitors staying at Suncadia Resort <br />b. Ensure the uiebsite is optimized for proper event search terms <br />c. Digital Advertising Geo targeting seattlelBellevue area. we can monitor interest <br />and interactions via vrebsiie clicks and Facebook insights. <br />2500 character linit <br />A. b ycxl projecUevent year-round or is it seasonal or date-specific? <br />C Year Round C Seasonal (? Date Specific <br />Yo-rr sdection here sho:ld be suppofied by the dates yor pnovided above, in the Fl$ect or Frent ffiornatior section. <br />B \Mat strategies will you en$oy to assure you are aftracting iourists fromat least 50 rdles away? <br />a. This year rle have increased exposure via social media, vrirebsite auareness and <br />email communication <br />b. Ensure the uebsite is optimized for proper event search terms <br />c. Digital Advertising Geo targeting seattle/Bellevue area. we can monitor interest <br />and interactions via raebsite clicks and Facebook insights. <br />d. We advertise in such location as Western Washington <br />e. we have partnered with the Kitiitas conservation Trust as pari of the race fee is <br />donated back. <br />f. We have partnered with Liberty Bottle Works to provide each runner Wth a <br />reusable vrater bottle. <br />g. We have partnered Dru Bru Brewery to provide complimentary beer tastings for <br />pariicipants. <br />h. We have partnered with Blissful Bites to provide complimentary donuts for all <br />participanis <br />i. We have partnered with various PNW wineries to offer complimentary wine <br />tastings. <br />j. We are planning on \ iorking with other PNW groups/organlzations wtro support <br />runners and races that support the idea of conservation. <br />k. Planning on reaching out to PNW business that focus on running, gear for <br />runners and nuirition. <br />2500 character linit <br />C Vlrhat strategies will you use to assist in mrketing all of Kittitas Oounty as a tourist destination with your <br />evenVproject f undirq request? <br />The strategies that we will be using are <br />. Public Relaiions Outreach <br />. Runners Room Package <br />. Print Advertising <br />. Digital Advertising <br />Social Communication and Advertising to our nearly 20,000 follovwrs <br />2500 character linit <br />4lGollaboration <br />lf your organization collaborates or has created partnershipswith other organiz'ations, groups, or other <br />events, how is this accomplished? l
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