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n^^----- ^,neuput r5g 4, I_.*f'rolecflon <br />Response 2.1*Evtdence <br />Response 2.2:..*ProJecilon <br />Response 2.2*tsvt0ence <br />Response 2.3:_.*f,roJeclron <br />Response 2.i3:*EVt0ence <br />Application Questions: Part 2 <br />1. A'ffay fromiheir place of iesidence or business and staying overnighi in paici accommo'atiGrs; <br />Projection- The typical attendee will stay the entire weekend, they will arrive on a <br />Friday night and stay through Sunday, usually requesting a late checkout if staying <br />in a local hotel/motel or vacation home. Because this run is scheduled for an early <br />Sunday mornino the attendee wil! stay the night u,trich wil! lead them to seek out <br />other activities io compete their stay, such as dining out at local establishments; <br />shopping in nearby municipalities (including Ellensburg); or other morning/evening <br />events and activities such as outdoor recreation, movies, concerts, or the theater. <br />The same visitors will purchase gas, meals andl or groceries, and mementos of <br />iheir stay in Kittitas County. <br />Suncadia will offer such packages as _Conserve & Stay at Suncadia (overnight <br />stay + rssgrt credit) to encourage runner to stay one or more nights. <br />Suncadia will statically plan other activities such as saturday night wine tasting, late <br />night live entertainment, Summer Concerts and specials at the Glade Spring Spa, <br />to entice guesis to stay longer <br />4WU !t tdt du(ct ilil t( <br />Evidence- The resoris number one attraction is the hiking and biking trail system. <br />Any activities that encourage utilization of this trail system will naturally increase the <br />number of leisure visits. <br />2500 character linit <br />2.To a place fifty fiiles or nore away fromtheir $ace of residence or business for the day or staying overnighi; <br />Projection- A major goal of the Suncadia Resort is to plan events that encourage <br />visitors to stay overnight who are more than 50 miles ar,ray. Overnight stays <br />increase opportunities for larger numbers of visitors to patronize local business. To <br />reach such visitors such items will be produced banners, flyers and posters. Our <br />marketing (in-house) has a list of over 35,000 loyalty members that will receive e- <br />blast, e-neualetters and package enticing them to come over for the day. They will <br />also focus on strategies such as Facebook, lnstagram, and vrebsiie. <br />Once to Suncadia Resort there are various retail and food establishments that <br />visitors can visit that will impact the economic make up of Kittitas County. <br />' Public Relations: Proactive outreach to seatile/Bellevue media and publications <br />. Digital: Google Display Ad Net\^ork and Facebook - Geo Targeting <br />2500 characier linit <br />Evidence- 80% of our visitors (leisure and group) are from the Great Seattle Area. <br />2500 character linii <br />3. q fromanolher country or state outside of their Sace of residence or business. <br />2018 Top Three States in Room Night Production <br />'1 . Washington <br />2. California <br />3. Oregon <br />2018 Five CitieslArea/Zip Codes in Revenue Production Kirkland, WA <br />1. Redmond, WA <br />2. Seattle, WA (Wedgevr,ood area) <br />3. Mercer lsland, WA <br />4. Bellevue, WA <br />2500 character linit <br />We use a system called tableau to gather this geo data. <br />2500 character linit <br />3l Measrlrina Results