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LT-2020-018
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2020-01-21 10:00 AM - Commissioners' Agenda
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LT-2020-018
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Last modified
2/19/2020 10:28:56 AM
Creation date
2/19/2020 10:28:06 AM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: \Ahat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exarrples. <br />Measuring Results* We will be implementing a new audience survey form inserted into each playbill and <br />collected at performances. This survey will ask questions to help us better track <br />where attendees are from and whether or not they stayed in a motel or with <br />friends/family. <br />Offering a contest/prizes for returned surveys <br />Ticket information <br />Google Analytics and Tracking <br />Facebook Campaigns and Ads <br />Coordinate with local restaurants, shops or hotels to set up specials <br />2500 character lirrit <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results' <br />Response 3 C: <br />Measuring Results* <br />A. Is your project/event year-round or is it seasonal or date -specific? <br />r Year Round r Seasonal C; Date Specific <br />Your selection here should be supported by the dates you provided above, in the R-oject or Event Inforrration section. <br />R VUiat strategies will you envoy to assure you are attracting tourists from at least 50 rriles away? <br />Target Facebook ads to the greater Central Washington region <br />Work collaboratively with other community / semiprofessional theaters in the region <br />to promote the event <br />Advertise the event regionally (with a focus on Wenatchee, Leavenworth, and <br />Yakima and Grant Counties) at appropriate venues (which may include online <br />community boards, radio ads, displays at events or venues, or other marketing <br />opportunities as appropriate). <br />2500 character lirrit <br />C Wiat strakyjLn, w ill you use to assist in rrerketing all of Kailas County as a tourist destination with your <br />evwdiprcjec:t (Lxdng rogLlr%t? <br />Link to the County Tourism Website <br />Link to the Chamber of Commerce & purchase an ad banner on the chamber <br />website <br />Add event to the spring/summer 2020 visitors guide <br />Use branding logo, fonts and credit the support received on our website, Facebook <br />page, etc. <br />Link to county accommodations <br />Develop "packages" with local businesses — i.e. restaurants, hotels for "dinner and <br />a play" or a "weekend stay and play" to encourage more overnight guests. <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />
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