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Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accommodations; <br />Projection * Although difficult to quantify, attendees of our summer production that stay <br />overnight in hotels/motels also purchase meals, gas, and shop in local stores while <br />here. Our 2-3 hour event starts at 7:00 PM, and is held over two weekends in the <br />summer when families are more likely to travel — each of these factors encourages <br />people traveling from over 51W miles to stay locally for the night either at hotels or <br />with family and friends. <br />2500 character limit <br />Response 2.1: We sell tickets through a local bookstore and online through Brown Paper Tickets. <br />Evidence* While we cannot estimate how many of the local tickets were picked up by friends <br />for out of town guests in 2019, we can see where tickets were purchased from <br />online, which gives us a good approArnation of where attendees came from. See <br />data below from the most recent 2019 summer production (see supplemental <br />attachment for detailed ticket locations): <br />2019 Online Ticket Sales for Music Man — (204 out of 1206 total tickets were sold <br />through BPT) <br />Kittitas County = 57,8% <br />Central/Eastern Washington = 18.6% <br />Western Washington = 18.6% <br />Out of state = 4.9% <br />We've averaged 1200 attendees the last two years and expect that next year will <br />be the same or increase. While we did not conduct a survey of ticket holders who <br />purchased at the door or the local bookstore, we do know that 29.9% of online <br />ticket purchases to our 2019 show came from over 50 miles away. Considering that <br />many locals purchase tickets for out of town family/friends, we estimate <br />conservatively that 20% of overall tickets sold will be sold to people who traveled <br />50+ miles (appro)amately 240 individuals). If 20% of these stay in hotels/motels that <br />would be approximately 48 overnight stays as a result of this event. <br />2500 character limit <br />Response 2.2: 2.76 a place fifty roles or more away from their place of residence or business for the day or staying overnight; <br />Projection * The larger the cast/crew of a production, the more family and friends come to visit <br />to see the production. The cast and crew of Mamma Mia is expected to be between <br />30-40 people, and it is not unreasonable to assume that these personal invitations <br />generate 60-100+ tickets. These attendees may come for just dinner and the show, <br />or stay with friends while in town, but generate revenue at our grocery stores, gas <br />stations, etc. <br />2500 character limit <br />Response 2.2: Using the calculation method described in response 2.1 we would estimate of the <br />Evidence * 240 visitors traveling more than 50 miles, 35% would visit for the day only, and 45% <br />would stay overnight or for the weekend in a private home with friends and family. <br />2500 character limit <br />Response 2.3: 3. or fromanother country or state outside of their place of residence or business. <br />Projection * Out of state visitors are most likely to be friends and family personally invited to <br />attend the production, as well as business/pleasure travelers in town for other <br />events and looking for entertainment options. <br />2500 character limit <br />Response 2.3: As seen above in response 2.1, 4.9% of online tickets sold at 2019 event were <br />Evidence* from out of state. This seems likely to remain about the same in future years, as <br />our focus at this point is to advertise in Washington versus out of state. <br />2500 character limit <br />Application Questions: Part 2 <br />31 Measuring Results <br />