LT-2020-018 - Laserfiche WebLink

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Response 1: Valley Musical Theatre (VMT), established in 1999, is at the very heart of live Project/Event performance in Ellensburg and the Kittitas Valley. We produce four shows per year Description * which involve the talents of all age groups - offstage and onstage - for a community experience like no other in our valley. Our Summer mainstage production is our largest play in terms of cast and budget, and we focus on bringing in some of the most dynamic and popular Broadway musicals, that will draw audiences not only from Ellensburg and Kittitas County, but from the entire Central Washington region. In July 2020, VMT is producing "Mamma Mia! It features ABBNs timeless songs and remains one of the most popular shows to ever hit Broadway. VMT is excited to bring this production to Ellensburg, with its large cast, non-stop laughs and explosive dance numbers. It is a showwith wide appeal across generations. This has the potential to be one of the most successful productions we have had in 20+ years. This event is designed to increase tourism and exposure to performing arts and build connections in our community between businesses and audience members. Part of our mission statement is to further the goals of the Laughing Horse Arts Foundation and the Chamber of Commerce in developing Ellensburg as a tourist destination. These funds will be used wisely to achieve a successful marketing and advertising campaign, and assist with a portion of facility rental fees for the rehearsals and performances, and play royalties - without which we could not hold the event. Our target audiences are those who are interested in live theater and the performing arts, not only in Ellensburg, but in the greater Central Washington region. VMT has cultivated relationships with Central Washington University and several other community theaters, including Wenatchee, Moses Lake, Yakima and Leavenworth for cross -promotion of events. Our intention is to execute this plan through social media marketing such as online Facebook ads, online banner ads on local community and regional websites, print ads and posters, radio advertisements, and at other VMT and community activities throughout the year. 2500 character lirrit List of Intended Use of Funds* Advertising and promotion Graphic design Facility rental fees Royalties Sound/Microphone Rentals 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.