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C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results Response 3 C: Measuring Results* What tools will you use to rreasure your event's irrpact on tourisrrP Reese be specific and provide exarrples. Spirit of the West Cowboy Gathering is an annual date specific event that is held Presidents Day Weekend. Being the festival takes place over the three day weekend in the off season, we offer tourist the opportunity to visit and experience something a little different that takes place indoors. Since it is an indoor event it is not as weather dependent and can be included as part of a all inclusive weekend or as part of a trip or other activity in the Valley. Folks from western Washington can travel over for and participate and enjoy the fun weekend and get out of the grey and rainy weather. Tools we use to measure the impact on tourism include: Gathering Zip codes from ticket sales and merchandise sales. Surveying of attendees in person or through online survey to gathering date and where they stayed, how long they stayed and where they traveled from. Discussions with local lodging facilities to gather information on their guests room nights used. IN the past we have presented a survey to local businesses as well to get feedback on their visitors and sales. 2500 character lirrit A. Is your project/event year-round or is it seasonal or date -specific? r Year Round r Seasonal to Date Specific Your selection here should be supported by the dates you provided above, in the Roject or Event Information section. B. What strategies will you errploy to assure you are attracting tourists fromat least 50 miles away? A marketing campaign will be geared towards reaching customers in Washington, Idaho, Oregon and Montana. We will use online tracking for website visits, ticket purchases, hotel bookings and other similiar items to see results of attracting them to our event. Radio ads will provide a call to action and bring awareness to our event. We will partner with the Chamber of Commerce on distribution of flyers and brochures to visitors requesting information on the community and the event. 2500 character linit C. What strategies will you use to assist in rrarketing all of Kittitas County as a tourist destination with your event/project funding request? The following strategics will be explored and used: County branding logo on our website and materials Link to other events in the county. Link to partner businesses. We are a member of the Chamber of Commerce and include a link to their tourism site. Cross promotion with other events in the county. 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?