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Response 2.2: By revieWng our guest register and through verbal interaction with guests, we have
<br />Evidence * found that 66% of our guests between January 1 and July 31, 2019 (556 of 841)
<br />were from the 50+ mile range. We have found with the 2019 offerings that more
<br />individuals WII visit for a day -trip or overnight trip from the 50+ mile distance.
<br />Additionally, our reach has been predominately to those outside of the 50+ mile
<br />distance, wth 44,548 of 63,141 total reached being from the 50+ mile
<br />demographic.
<br />We have ascertained the data from our register book that indicates lecture
<br />attendees came from as far as the Tri -Cities, Issaquah, Longview, Moses Lake,
<br />and Portland, OR beyond those from Kittitas County. In most cases, most had
<br />heard about the lectures from social media marketing and promotion.
<br />We anticipate with more lectures we WII have more guests from the 50+ mile
<br />distance. Two of the 2020 presenters are known to draw attendees from the Tri -
<br />Cities, Northeast Oregon, and Spokane. With the planned promotions, we expect
<br />greater interest and visitation from the areas of Seattle -Tacoma, Portland, Oregon,
<br />and Eastern Washington.
<br />The walking tours have had registered guests from Hillhurst, Oak Harbor, Tacoma,
<br />Federal Way, Kennewick, Seattle, Everett, East Wenatchee, Sammamish, and Gig
<br />Harbor in Washington; Madison, South Dakota; and Honolulu, Hawaii. We expect
<br />that by expanding the types of tours, including a 21 -and -over option, a living
<br />history cemetery tour, and event promotion with other local walking tours, the tour
<br />numbers will increase and drawfolks from more than 50 miles away.
<br />Additional events and activities, including new exhibits, have always proven to be of
<br />interest to those looking to day -trip or overnight in Ellensburg and Kittitas County.
<br />We are looking to promote exhibits between historical sites and museums in and
<br />throughout Ellensburg and Kittitas County as well as Central Washington. Exhibit
<br />plans currently include a great partnership in 2020 with the other museums and
<br />historic sites throughout Kittitas County.
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<br />Response 2.3: 3. or fromanother country or state outside of their place of residence or business.
<br />Projection * In 2018 and 2019, we increased the frequency of our advertising to the Portland,
<br />Oregon area along with that of the Seattle -Tacoma and Eastern Washington areas.
<br />While we plan to continue our advertising to these demographics through social
<br />media, we have found that the current advertising has drawn visitors from other
<br />states throughout the United States and those who are visiting from another
<br />country.
<br />Visitors from other states in the US make up a high percentage of our visitation.
<br />Often a visitor is driving across the country and stopping through Ellensburg and
<br />Kittitas County, and they will spend time in the community before continuing on
<br />their way. However, a few are directly connected to business or family within the
<br />area.
<br />According to our guest register, we have found that 556 out of 841 guests signing
<br />the guest register were from outside of the 50+ mile basis. Of these, 284 listed
<br />another state or country as their origin. As this number aligns with the data from
<br />2018, we anticipate that for 2020, it will remain the same or increase slightly as we
<br />plan to increase advertising to the Portland, Oregon area.
<br />We also anticipate that along with the expansion of our exhibits, events, and
<br />activities, more advertising will draw more individuals from outside of Washington
<br />State as well as internationally.
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