LT-2020-006 - Laserfiche WebLink

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Response 2.2: 2.To a place frfty "iles or more away from their Oace of residence or business for the day or staying overnight; Projection * By targeting our marketing to the Seattle/Tacoma, Portland, Oregon, and Eastern Washington areas, we will reach a market that is already predisposed to driving for more than 50 miles or staying overnight. 66% of our current visitors have identified themselves through our register book. These individuals are seeking either a day or overnight experience in and around Ellensburg and Kittitas County. Our evening lecture series and walking tours already draw many individuals from the 50+ miles demographic, visiting for the event and then returning home or staying overnight depending on specific interest. We currently have had a response of individuals attending from the Tri -Cities, Moses Lake, Port Orchard, Kent, and Issaquah beyond those from Kittitas County. In most cases, most had heard about the lectures from social media marketing and promotion. We anticipate with more lectures we will have more guests from the 50+ mile distance. Two of the 2020 presenters are known to draw attendees from the Tri - Cities, Northeast Oregon, and Spokane. The walking tours have had registered guests from Tacoma, Federal Way, Kennewick, Seattle, Everett, Sammamish, and Gig Harbor, Washington. While we did not collect the information, we had a verbal exchange with an individual who went on a free tour that he was from Ireland. We anticipate based on current numbers that visitation and overnight stays will increase due to advertising in 2019. We have already had several individuals from out of the area stay overnight as part of a Haunted Legends walking tour or an evening lecture, or they came with the Museum intended as their destination for research purposes and stayed overnight as a result. We expect that as our activities increase, visitation and overnight stays will increase as well. We plan to roll out a special deal with local hotels for our upcoming events and tours which then gives an option for visitors to stay overnight. Visitors have indicated to us that multiple venues on certain weekends justify them staying overnight. Many of these events will add to existing events or create an opportunity to extend their stay in the Ellensburg and Kittitas County area. Additional events and activities, including new exhibits, have always proven to be of interest to those looking to day -trip or overnight in Ellensburg and Kittitas County. We are looking to promote exhibits between historical sites and museums in and throughout Ellensburg and Kittitas County. 2500 character lirrit