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018- Valley Musical Theater
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01. January
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2020-01-21 10:00 AM - Commissioners' Agenda
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018- Valley Musical Theater
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Last modified
1/16/2020 1:39:47 PM
Creation date
1/16/2020 1:39:07 PM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3:½hat tools will you use to ræasure your events inpact on tourisnf?Rease be specific and provide exarrples. <br />Measuring Results We will be implementing a new audience survey form inserted into each playbill and <br />collected at performances.This survey will ask questions to help us better track <br />where attendees are from and whether or not they stayed in a motel or with <br />friends/family. <br />Offering a contest/prizes for returned surveys <br />Ticket information <br />Google Analytics and Tracking <br />Facebook Campaigns and Ads <br />Coordinate with local restaurants,shops or hotels to set up specials <br />2500 character lirrit <br />Response 3 A:A.b your projectlevent year-round or is it seasonal or date-specific? <br />Measuring Results C Year Round C Seasonal G Date Specific <br />Your selection here should be supponed by the dates you provided above,in the Fioject or Event Information section. <br />Response 3 B:B.Wlat strategies will you engoy to assure you are attracting tourists fromat least 50 niles away? <br />Measuring Results Target Facebook ads to the greater Central Washington region <br />Work collaboratively with other community /semiprofessional theaters in the region <br />to promote the event <br />Advertise the event regionally (with a focus on Wenatchee,Leavenworth,and <br />Yakima and Grant Counties)at appropriate venues (which may include online <br />community boards,radio ads,displays at events or venues,or other marketing <br />opportunities as appropriate). <br />2500 character lirrit <br />Response 3 C:C what strategies will you use to assist in rmrketing all of Kittitas County as a tourist destination with your <br />Measuring Results*event/projectfunding request? <br />Link to the County Tourism Website <br />Link to the Chamber of Commerce &purchase an ad banner on the chamber <br />website <br />Add event to the spring/summer 2020 visitors guide <br />Use branding logo,fonts and credit the support received on our website,Facebook <br />page,etc. <br />Link to county accommodations <br />Develop "packages"with local businesses -i.e.restaurants,hotels for "dinner and <br />a play"or a "weekend stay and play"to encourage more overnight guests. <br />2500 character lirrit <br />Application Questions:Part 3 <br />4|Collaboration <br />If your organization collaborates or has created partnerships with other organizations,groups,or other <br />events,how is this accomplished?
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