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Response 2.1:1.Away fromtheir dace of residence or business and staying overnight in paid accontmdations; <br />Projection Although difficult to quant¡fy,attendees of our summer production that stay <br />overnight in hotels/motels also purchase meals,gas,and shop in local stores while <br />here.Our 2-3 hour event starts at 7:00 PM,and is held over two weekends in the <br />summer when families are more likely to travei -each of these factors encourages <br />people traveling from over 50 miles to stay loca!Iy for the night either at hotels or <br />with family and friends. <br />2500 character linit <br />Response 2.1:We sell tickets through a local bookstore and online through Brown Paper Tickets. <br />Evidence*While we cannot estimate how many of the local tickets were picked up by friends <br />for out of town guests in 2019,we can see where tickets were purchased from <br />online,which gives us a good approximation of where attendees came from.See <br />data belowfrom the most recent 2019 summer production (see supplemental <br />attachment for detailed ticket locations): <br />2019 Online Ticket Sales for Music Man -(204 out of 1206 total tickets were sold <br />through BPT) <br />Kittitas County =57.8% <br />Central/Eastern Washington =18.6% <br />Western Washington =18.6% <br />Out of state =4.9% <br />We've averaged 1200 attendees the last two years and expect that next year will <br />be the same or increase.While we did not conduct a survey of ticket holders who <br />purchased at the door or the local bookstore,we do knowthat 29.9%of online <br />ticket purchases to our 2019 show came from over 50 miles away.Considering that <br />many locals purchase tickets for out of town familylfriends,we estimate <br />conservatively that 20%of overall tickets sold will be sold to people who traveled <br />50+miles (approximately 240 individuals).If 20%of these stay in hotels/motels that <br />vould be approximately 48 overnight stays as a result of this event. <br />2500 character lirrit <br />Response 2.2:2.To a place fifty rriles or rmre away frorntheir place of residence or business for the day or staying overnight; <br />Projection The larger the cast/crewof a production,the more family and friends come to visit <br />to see the production.The cast and crew of Mamma Mia is e×pected to be between <br />30-40 people,and it is not unreasonable to assume that these personal invitations <br />generate 60-100+tickets.These attendees may come for just dinner and the show, <br />or stay with friends while in town,but generate revenue at our grocery stores,gas <br />stations,etc. <br />2500 character lirnt <br />Response 2.2:Using the calculation method described in response 2.1 we would estimate of the <br />Evidence*240 visitors traveling more than 50 miles,35%would visit for the day only,and 45% <br />would stay overnight or for the weekend in a private home with friends and family. <br />2500 character lirrit <br />Response 2.3:3.or from another country or state outside of their place of residence or business. <br />Projection Out of state visitors are most likely to be friends and family personally invited to <br />attend the production,as well as business/pleasure travelers in town for other <br />events and looking for entertainment options. <br />2500 character lirrit <br />Response 2.3:As seen above in response 2.1,4.9%of online tickets sold at 2019 event were <br />Evidence*from out of state.This seems likely to remain about the same in future years,as <br />our focus at this point is to advertise in Washington versus out of state. <br />2500 character linit <br />Application Questions:Part 2 <br />3|Measuring Results