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Response 1:Valley Musical Theatre (VMT),established in 1999,is at the very heart of live <br />Project/Event performance in Ellensburg and the Kittitas Valley.We produce four shows per yearDescription*which involve the talents of all age groups -offstage and onstage -for a community <br />experience like no other in our valley.Our Summer mainstage production is our <br />largest play in terms of cast and budget,and we focus on bringing in some of the <br />most dynamic and popular Broadway musicals,that will draw audiences not only <br />from Ellensburg and Kittitas County,but from the entire Central Washington region. <br />In July 2020,VMT is producing "Mamma Mia!It features ABBA's timeless songs and <br />remains one of the most popular shows to ever hit Broadway.Vl\/fT is excited to <br />bring this production to Ellensburg,with its large cast,non-stop laughs and <br />explosive dance numbers.It is a show with wide appeal across generations.This <br />has the potential to be one of the most successful productions we have had in 20+ <br />years. <br />This event is designed to increase tourism and exposure to performing arts and <br />build connections in our community between businesses and audience members. <br />Part of our mission statement is to further the goals of the Laughing Horse Arts <br />Foundation and the Chamber of Commerce in developing EIIensburg as a tourist <br />destination. <br />These funds will be used wisely to achieve a successful marketing and advertising <br />campaign,and assist with a portion of facility rental fees for the rehearsals and <br />performances,and play royalties -without which we could not hold the event. <br />Our target audiences are those who are interested in live theater and the <br />performing arts,not only in EIIensburg,but in the greater Central Washington <br />region.VMT has cultivated relationships with Central Washington University and <br />several other community theaters,including Wenatchee,Moses Lake,Yakima and <br />Leavenworth for cross-promotion of events. <br />Our intention is to execute this plan through social media marketing such as online <br />Facebook ads,online banner ads on local community and regional websites,print <br />ads and posters,radio advertisements,and at other VMT and community activities <br />throughout the year. <br />2500 character lirrit <br />List of Intended Use of Funds <br />Advertising and promotion <br />Graphic design <br />Facility rental fees <br />Royalties <br />Sound/Microphone Rentals <br />2|Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1.Away from their place of residence or business and staying overnight in paid accommodations; <br />2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight <br />3.or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.