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Response 3:½hat tools will you use to rmasure your event's irrpact on tourisnf Rease be specific and provide e×ages. <br />Measuring Results A.The Yakima River Canyon Bird Fest is a date specific event. <br />B.Pre-registration will be required for events,lectures,and field trips.We can track <br />attendee information this way through our online ticket sales. <br />In addition,Yakima River Canyon Bird Fest headquarters will be located at Helen <br />McCabe Park and everyone attending the event will be required to check in, <br />receive their event materials,and in this way,we will be able to track attendees' <br />destinations and overnight stay statistics. <br />We will conduct an in-person survey in 2020 in order to increase survey responses <br />and get direct overnight stay data.We have found that our online surveys are not <br />well-responded to (we believe that this is due to the older age of our event <br />attendees). <br />We are constantly refining our advertising methods.Our partnership with Living <br />Bird Magazine will begin earlier,and add print to their digital presence.They will,at <br />the conclusion of the publishing/financial cycle,provide the data which will <br />demonstrate their effectiveness. <br />C.We have a link to the Chamber website,provide Chamber materials in the 'go <br />bags'for every participant,and provide the hotel registration widget on our festival <br />page. <br />In 2020 we will strive to improve the event and increase attendance through <br />appropriate adjustments to the information gathered. <br />Survey questions may include: <br />-Zip code of residence? <br />-Staying the night? <br />-With a friend or in paid accommodations? <br />-Best part of the event? <br />-What would you change? <br />-What would you like to add? <br />-Did you think the event was well organized? <br />-Will you attend next year? <br />-Will you invite friends to attend with you? <br />-Is there a band you recommend that you would travel to see? <br />-How did you hear about this event? <br />-What is the best way for you to hear about events like this? <br />-Will you spend any extra leisure time exploring Ellensburg and <br />Kittitas County? <br />We will have a supply of helpful publications,maps,and event schedules provided <br />by the Chamber/Visitor Center that are included in our registration packets for <br />attend ees. <br />2500 character lirrit <br />Response 3 A:A.Is your projectlevent year-round or is it seasonal or date-specific? <br />Measuring Results C Year Round C Seasonal e Date Specific <br />Your selection here should be suppoded by the dates you provided above,in the Roject or Event Inforrration section.