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Response 2.3:We estimated attendance numbers based on similar bird watching festivals in theEvidence*state that regularly attract many hundreds of attendees,a survey we conducted in <br />2014,Kittitas County Tourism and Recreation Plan that identifies wildlife viewing as <br />the third most popular activity and among the highest day-trip expenditure <br />category,and WA State SCORP with nearly 60%of tourists engaging in wildlife <br />viewing activities. <br />We further base our estimates on a survey of birders visiting the Yakima River <br />Canyon Scenic Byway we conducted in 2014. <br />Because of that survey,we knowthat birders visiting the Yakima River Canyon <br />Scenic Byway are split equally between males and females with an average age of <br />61 years old and over.The majority of respondents lived in Western Washington <br />(King,Pierce,Skagit,and Snohomish Counties)with an income between $100,000 <br />and $149,000. <br />Birders that participated in the survey said that they typically travel about 100 <br />miles,but wiii travel between 100 miles and 500 miles to seek out great birding <br />opportunities that have a wide variety and rare bird species.Several survey <br />respondents take yearly trips out of state or country for birding experiences.When <br />traveling for birding excursions away from home,most stay overnight for <br />approximately 2 nights in a motel/hotel.The majority of birders who took this survey <br />said that they have been to the Yakima River Canyon Scenic Byway for birding <br />excursions.What they like best about the Yakima River Canyon Scenic Byway is <br />the variety and number of birds that showup due to the diversity of habitat. <br />We also base our projections on use statistics that we receive from the Bureau of <br />Land Management about their recreation sites in the Yakima River Canyon Scenic <br />Byway.Recently released use survey numbers show a steady and significant use <br />pattern in the Canyon that shows nearly 400,000 overnight stays in the Canyon <br />during 6 months (May-Oct)in 2017, <br />2500 character linit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request?