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2020-01-21 10:00 AM - Commissioners' Agenda
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007-Suncadia
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Last modified
1/16/2020 1:37:44 PM
Creation date
1/16/2020 1:37:06 PM
Metadata
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3:½hat tools will you use to nessure your event's inpact on tourisrr2 Rease be specific and provide exanples. <br />Measuring Results a.Revinate Surveys are sent to all visitors staying at Suncadia Resort <br />b.Ensure the website is optimized for proper event search terms <br />c.Digital Advertising Geo targeting Seattle/Bellevue area.We can monitor interest <br />and interactions via website clicks and Facebook insights. <br />2500 character linit <br />Response 3 A:A.Is your projectievent year-round or is it seasonal or date-specWic? <br />Measuring Results C Year Round C Seasonal R Date Specific <br />Your selection here should be supported by the dates you provided above,in the Ftoject or Event Inforration section. <br />Response 3 B:B.½hat strategies will you errploy to assure you are attracting tourists fromat least 50 rdles away? <br />Measuring Results a.This year we have increased exposure via social media,website awareness and <br />email communication <br />b.Ensure the website is optimized for proper event search terms <br />c.Digital Advertising Geo targeting Seattle/Bellevue area.We can monitor interest <br />and interactions via website clicks and Facebook insights. <br />d.We advertise in such location as Western Washington <br />e.We have partnered with the Kittitas Conservation Trust as part of the race fee is <br />donated back. <br />f.We have partnered with Liberty Bottle Works to provide each runner with a <br />reusable water bottle. <br />g.We have partnered Dru Bru Brewery to provide complimentary beer tastings for <br />participants. <br />h.We have partnered with Blissful Bites to provide complimentary donuts for all <br />participants <br />i.We have partnered with various PNW wineries to offer complimentary wine <br />tastings. <br />j.We are planning on working with other PNW groupslorganizations who support <br />runners and races that support the idea of conservation. <br />k.Planning on reaching out to PNW business that focus on running,gear for <br />runners and nutrition. <br />2500 character lirrit <br />Response 3 C:C V\kiet strategies will you use to assist in rrerketing all of Kittkas County as a tourist destination wkh your <br />Measuring Results*event/projectfundingrequest? <br />The strategies that we will be using are <br />Public Relations Outreach <br />Runners Room Package <br />Print Advertising <br />Digital Advertising <br />Social Communication and Advertising to our nearly 20,000 followers <br />2500 character lirrit <br />Application Questions:Part 3 <br />4|Collaboration <br />If your organization collaborates or has created partnerships with other organizations,groups,or other <br />events,how is this accomplished?
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