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Response 2.1:1.Away frorntheir Wace of residence or business and staying overnight in paid accornmdations; <br />Projection Projection-The typical attendee will stay the entire weekend,they will arrive on a <br />Friday night and stay through Sunday,usually requesting a late checkout if staying <br />in a local hotellmotel or vacation home.Because this run is scheduled for an early <br />Sunday morning the attendee will stay the night which will lead them to seek out <br />other activities to compete their stay,such as dining out at local establishments; <br />shopping in nearby municipalities (including Ellensburg);or other morninglevening <br />events and activities such as outdoor recreation,movies,concerts,or the theater. <br />The same vis¡tors will purchase gas,meals and/or groceries,and mementos of <br />their stay in Kittitas County. <br />Suncadia will offer such packages as _Conserve &Stay at Suncadia (overnight <br />stay +resort credit)to encourage runner to stay one or more nights. <br />Suncedia will statically plan other activities such as Saturday night wine tasting,late <br />night live entertainment,Summer Concerts and specials at the Glade Spring Spa, <br />to entice guests to stay longer <br />2500 character lirrit <br />Response 2.1.Evidence-The resorts number one attraction is the hiking and biking trail system. <br />Evidence*Any activities that encourage utilization of this trail system will naturally increase the <br />number of leisure visits. <br />2500 character lirrit <br />Response 2.2:2.To a place fifty rriles or rrore away fromtheir place of residence or business for the day or staying overnight; <br />Projection Projection-A major goal of the Suncadia Resort is to plan events that encourage <br />visitors to stay overnight who are more than 50 miles away.Overnight stays <br />increase opportunities for larger numbers of visitors to patronize local business.To <br />reach such visitors such items will be produced banners,flyers and posters.Our <br />marketing (in-house)has a list of over 35,000 loyalty members that will receive e- <br />blast,e-newsletters and package enticing them to come over for the day.They will <br />also focus on strategies such as Facebook,Instagram,and website. <br />Once to Suncadia Resort there are various retail and food establishments that <br />visitors can visit that will impact the economic make up of Kittitas County. <br />Public Relations:Proactive outreach to Seattle/Bellevue media and publications <br />Digital:Google Display Ad Network and Facebook -Geo Targeting <br />2500 character lirrit <br />Response 2.2:Evidence-80%of our visitors (leisure and group)are from the Great Seattle Area. <br />Evidence 2500 character lirrit <br />Response 2.3:3.or from another country or state outside of their pace of residence or business. <br />Projection 2018 Top Three States in Room Night Production <br />1.Washington <br />2.California <br />3.Oregon <br />2018 Five Cities/Area/Zip Codes in Revenue Production Kirkland,WA <br />1.Redmond,WA <br />2.Seattle,WA (Wedgewood area) <br />3.Mercer Island,WA <br />4.Bellevue,WA <br />2500 character lirrit <br />Response 2.3:We use a system called tableau to gather this geo data. <br />Evidence *2500 character lirrit <br />Application Questions:Part 2 <br />31 Mensurina Results