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3|Measuring Results What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the following information: A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. B.What strategies will you employ to assure you are attracting tourists from at ieast 50 miles away? C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3:v\hat tools will you use to rmasure your event's iripact on tourisrd Rease be spec io and provide exarrples. Measuring Results The Park is seasonal and currently operates from April through September.Once the covered arena is open next year we expect to extend the season into November and open as soon as weather permits the following spring,perhaps as early as late February.Throughout the Park's season we will continue gathering zip codes and other individual details from Park users directly or from the event organizers about their participants.We expect our metrics to become even more complete and accurate as we mature and have staff on the property more consistently to monitor use and ensure proper completion of registration and survey paperwork. We have developed a set of questions to help us solicit input from event organizers about their groups and where they are staying overnight,where they purchase food/drinks or dine out,where they shop and other information that will inform us about theit experience while visiting the Park and the local area.We have tried several ways to gather this information directly,but our ability to do so would require volunteer assistance as the Park's small staff is very busy during events. We have had very little luck getting information from hotels and restaurants about business from Park visitors. 2500 character lirrit Response 3 A:A.Ls your projectlevent year-round or is it seasonal or date-specific? Measuring Results O Year Round 6 Seasonal C Date Specific Your sdection here should be supported by the dates you provided above,in the FVoject or Event hforrmtion section Response 3 B:B.½hat strategies will you enploy to assure you are attracting tourists fromat least 50 rTiles away? Measuring Results As long as we continue marketing to and attracting large and diverse events,we will be drawing heavily from people over 50 miles away since that is where the majority of competitive riders live.As we host more western disciplines we will bring in more local residents,however local users will remain a relatively small percentage of our overall users. 2500 character lirrit