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004-WSHP
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2020-01-21 10:00 AM - Commissioners' Agenda
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004-WSHP
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Last modified
1/16/2020 1:37:05 PM
Creation date
1/16/2020 1:36:21 PM
Metadata
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 2.1:1.Away fromtheir place of residence or business and staying overnight in paid accormodations; <br />Projection Our target market includes Washington,Oregon,Idaho,Montana,California,and <br />British Columbia and is comprised of very diverse english and western horse <br />related interests and disciplines.A major goal for the Park is to book large shows of <br />150+horses that run 2-4+days thereby causing more visitors to stay overnight. <br />Overnight stays increase Park revenues from stall fees,RV camper hook-ups, <br />arena fees and other use charges.Having people stay overnight also increases <br />opportunities for visitors to patronize local businesses. <br />We have been able to build and maintain participation in our larger,multi-day <br />events that have significant influence on the number of total visitor days the Park <br />generates.A portion of the medium and smaller size events change each year as <br />organizers seek a new experience or need to rotate to other geographic areas to <br />serve their constituents.For that reason,we believe the best measure for <br />evaluating the Park's success in contributing to economic impact is by looking at <br />the overall totals of all activities for the season. <br />We obtained residence information from 4,052 visitors this year,who came from <br />throughout Washington,13 other states,Canada and a few foreign countries.The <br />overall number of visitor days has been fairly constant over the past few years <br />because we have just four outdoor arenas to rent.We critically need a fifth arena <br />and a covered competition space in order to grow the size,diversity and length of <br />season we can host events.Thankfully,we currently are building a large covered <br />arena that will address these limitations starting in 2020:extending our season <br />from 23 to 33 weekends and adding more competition space will significantly add to <br />visitor numbers over time and is key to our long term sustainability.A covered <br />arena will also attract local riders at all times of the year and especially off season, <br />however it remains to be seen howmuch the facilites will be utilized in the depths of <br />winter. <br />The attached Economics Metrics Table reflects total visitors for the past five years <br />and this season.This table tracks growth in total visitor traffic and annual economic <br />benefits.With the opening of the covered arena we expect the growth trend to <br />pickup starting in 2020 by about 10%,but it will take several years to realize its full <br />potential in attracting visitors and driving economic benefits.. <br />2500 character linit
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