Laserfiche WebLink
Response 1:The Horse Park's mission is to build,promote,operate and sustain the premier <br />Project/Event destination for horse activities in the Pacific Northwest. <br />Description * <br />Our business development goals for 2020 are to: <br />(1)Maintain and grow our large annual events for hunterljumper,eventing,reining, <br />reined cow horse and rodeo disciplines, <br />(2)Promote our new covered arena that will open during the 2020 season and <br />attract additional groups,disciplines and activities that requiring such a facility. <br />(3)Continue to attract a wide variety of other english and western horse activities <br />to fill out the calendar and maximize use of the facilities,including small-medium <br />size shows,youth and adult camps and clinics,recreationallsocial outings,etc. <br />The factors that most influence expansion of our support base are our abilities to: <br />provide high quality facilities and services that meet diverse needs and <br />expectations,increase awareness of the Park throughout the regional horse <br />community,and ensure visitors enjoy their stay in the local area. <br />Our total funding request for 2020 is $15,000 (the maximum allowed under the <br />guidelines,which represents 10%of our total marketing budget,not operating <br />budget)which will contribute to a very ambitious,multi-faceted marketing plan in <br />2020: <br />1.Develop and distribute up-to-date advertisements,promotional materials and <br />progress reports,including time-elapsed footage of the covered arena being built <br />and the completed structure. <br />2.Significantly upgrade website to integrate with handheld devices and introduction <br />of digital mapping capabilities and online processing of registrations,reservations, <br />etc. <br />3.Develop and implement flexible temporary signage for the Park and surrounding <br />trails system to improve way-finding,use of facilities and emergency response. <br />4.Revamp and reintroduce an incentive program with local businesses that will <br />increase visitor traffic and business owners awareness of Park influence. <br />2500 character linit <br />List of Intended Use of Funds * <br />Promote new covered arena $7500 <br />Upgrade website,mapping,online process $7500 <br />Temp.signage around park and trails 0 <br />Local business promo program 0 <br />2|Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1.Away from their place of residence or business and staying overnight in paid accommodations; <br />2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3.or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.