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event/project funding request? <br />Response 3:v\hattools will you use to rmasure your event's iripact on tourisnf?Flease be specific and provide exarrples. <br />Measuring Results We will provide the Chamber's Central Washington Visitors Guide,the Tribune's <br />Explore Kittitas County guide and the local Visitors Map at our registration booth or <br />welcome table.We also have a link on our website and Facebook to the <br />centralwashingtoncolor.com website and actively direct people to the information <br />available there as well as the Chamber of Commerce website.Facebook insights, <br />Google Analytics will help with measurement from the online marketing channels. <br />Event registrations will help with tracking information from zip codes,overnight <br />stays,etc.Surveys to other participants will be conducted and evaluated. <br />2500 character linit <br />Response 3 A:A.b your projectlevent year-round or is it seasonal or date-specific? <br />Measuring Results G Year Round C Seasonal C Date Specific <br />Your selection here should be supported by the dates you provided above,in the Roject or Event Infornation section. <br />Response 3 B:B.Wlat strateges w ill you errploy to assure you are attracting tourists fromat least 50 niles away? <br />Measuring Results We will continue to monitor online activity and increases in traffic through Google <br />Analytics and Facebook Insights.In addition,there will be information gathered at <br />the various events through surveys,registration forms,and zip code gathering in <br />businesses.We will also work with the hotels on gathering data on room stays in <br />relation to events.We will work with the chamber tourism office and review the <br />STAR reports to see if the peak accommodation demand correlates with events or <br />activities in the downtown. <br />Event surveys will include a request for zip code,howthey heard about the event, <br />whether or not they are staying overnight in a hotel.surveys done inside of <br />businesses over the summer will ask for a zip code,primary reason for travel (if not <br />local),and howmany nights they are staying in an accommodations.We will target <br />ads toward Yakima,Tri-Cities,Wenatchee,Spokane,and Seattle/Tacoma using <br />digital marketing such as the following... <br />Website Marketing <br />Radio Advertising <br />Search Engine Optimization <br />Pay-Per-Click Advertising <br />Content Marketing <br />Email Marketing <br />Social Media Marketing <br />Mobile Marketing <br />Video Marketing <br />We will utilize Google Analytics to understand where the traffic on our website and <br />each event pages. <br />250D character lirrit <br />Response 3 C:C ½hatstraWes will ymiuseto assist in rrarketing all of K1titas Œunty as a tourist destinaton with your <br />Measuring Results *event/prgect fundng request? <br />Links to county-wide tourism websites will be included on the downtown association <br />website.All development of town guide,maps will continue to promote other <br />upcoming events.The RDA will continue to seek ways to cross-promote,including <br />information about the county activities and inclusion of upcoming events in <br />correlation with other events.With events on the weekends,we also will drive <br />attendance to the Roslyn Farmers Market as a added feature. <br />2500 character lirrit <br />Application Questions:Part 3 <br />4|Collaboration <br />If your organization collaborates or has created partnerships with other organizations,groups,or other <br />events,how is this accomplished?