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Response 2.1 1.Away frorntheir place of residence or business and staying overnight in paid accornmdations; <br />Projection Year round visitor campaign:We will be utilizing the recommendations from the <br />Arnett Muidrow market analysis and downtown master plan to complete the <br />campaign message but with the figures listed above of which is 23%of potential <br />visitors to downtown Roslyn,we estimate this figure will increase during the summer <br />weeks of the year.If the Roslyn Downtown Association uses a conservative <br />average annual number of visitors at 215 per week (more during peak season,less <br />during slowseason)to accommodate for an average throughout the year and <br />calculates at 25%staying overnight(30%of travelers are leisure travelers per the <br />tourism office): <br />215 travelers x 23%(statistic from Arnett Muldrowstudy)x 52 weeks =2,571 with <br />25%staying overnight =643 annual hotel stays,plus estimated hotel stays. <br />643 annual hotels stays x 121.74 (avg daily rate;STAR Report for the county <br />accommodations)=$78,105 in hotel spending. <br />2500 character lirrit <br />Response 2.1:In 2017,consultants from Arnett Muldrow conducted a market analysis and <br />Evidence*downtown master plan that determined visitors in downtown Roslyn was an estimate <br />of 215 visitors per week.By using that figure and taking the information provided <br />by the STAR report specifically for the county,it will provide us the estimates for <br />hotel spending in paid accommodations. <br />see figures above for the calculated evidence. <br />We will continue to do surveys,review google analytics,and review registration <br />forms to verify attendance information at all events that occur in downtown Roslyn. <br />2500 character lirrit <br />Response 2.2:2To a piace fifty rriles or rmre away frornthär place of residence or business for the day or staying overnight; <br />Projection We predict 8,608 people will visit from 50 miles aware of more for events in <br />downtown Roslyn or Roslyn proper.In addition,we predict this could bring <br />$178,960 to Roslyn. <br />2500 character lirrit <br />Response 2.2:According to local survey results,73%were visiting from 50 miles away or more but <br />Evidence*only for a day trip and possible overnight accommodations. <br />According to the 2017 Dean Runyan report for Kittitas County,the average <br />expenditures per person for day trip is $27 (6628 x27 =$178,960 in potential <br />spending. <br />We will continue to do surveys,review google analytics,cash register sales <br />comparisons,and tax receipts comparisons to verify information. <br />2500 character lirrit <br />Response 2.3:3.or fromanother country or state outside of their place of residence or business. <br />Projection We predict there will be out of country or state travelers,we have tracked such <br />traveler at this time and will not be able to put a number to the projection. <br />2500 character limit <br />Response 2.3:We will continue to do surveys,review google analytics,and review registration <br />Evidence*forms to verify attendance information at all events that occur in downtown Roslyn. <br />2500 character lirrit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />foliowing information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies oll you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your