Laserfiche WebLink
Response 1:This application is for multiple events,and we put a major focus on each event to <br />Project/Event draw attendance from outside of the area,specifically from the west side of theDescription*mountains.The Roslyn Downtown Association has been the lead agency for <br />downtown revitalization for many years.Vacancy rates are at a lowfor the <br />downtown,merchants revenues are climbing and the economic outlook is strong. <br />Each year,the Roslyn Downtown Association works to expand its outreach to build <br />partnerships and market the downtown.Thousands of people visit the Roslyn <br />downtown annually because of it unique and authentic historic structures,great <br />restaurants,shopping,as well as the events.According to the research done to <br />date by Beckwith Consulting,of the 317 respondents to the question "Have/Will you <br />visit the following historical and cultural facilities during your visit?",183 responded <br />yes and 73 responded maybe regarding whether or not they would visit Downtown <br />Roslyn.This application for Lodging Tax will assist the Roslyn Downtown <br />Association in working with other entities to promote downtown events and boost <br />promotions of smaller events.In addition,the application will assist with funding a <br />strong year-round marketing campaign for visiting downtown Roslyn and <br />highlighting the revitalization work of the Roslyn Downtown Association.Promoting <br />downtown Roslyn as a destination has been a long-term goal which,through a <br />partnership with the Chamber's tourism office and improvements to the downtown, <br />is coming to fruition.By building a campaign to feature the downtown and the many <br />reasons to visit,whether it is for shopping and dining or as part of a visit to Roslyn <br />for an event,the annual campaign will help create a consistency of message that <br />will resonate with visitors.The campaign to visit and enjoy downtown done on a <br />year-round basis will create value-added advantage for events that occur in the <br />downtown core and business support of local stores and the potential business <br />owners.In addition to advertising,funding is being requested to upgrade the roslyn <br />downtown website to be a digital hub for all local offerings. <br />The target audience is... <br />Tourists that are attracted to Mountain Towns and traditional or historical events <br />Suncedia guests <br />Central Washington Area (outside of Kittitas County) <br />Seattle -Tacoma area. <br />2500 character linit <br />List of Intended Use of Funds* <br />Digital Marketing <br />Collateral Development -town maps,guides <br />2|Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1.Away from their place of residence or business and staying overnight in paid accommodations; <br />2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3.or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.