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Response 2.1:1.Away frorntheir place of residence or business and staying overnight in paid accommdations, <br />Projection Year around visitor campaign:We will be utilizing the recommendations from the <br />Arnett Muldrow market analysis and downtown master plan to complete the <br />campaign message.With the figures listed above,of which is 23%of potential of <br />visitors to Cle Elum,we estimate that this figure will increase during the summer <br />weeks of the year.If CEDA uses a conservative average annual number of visitors <br />at 226 /week (more during peak season and less during slow season)to <br />accommodate for an average throughout the year,and calculates at 25%staying <br />overnight (30%of travelers are leisure travelers per tourism office): <br />226 Travelers x 23%(statistic from Arnett Muldrow study)x 52 weeks =2,667 with <br />25%staying overnight =667 annual hotel stays,plus estimated hotel stays. <br />667 annual hotels stays x 121.74 (average daily rate:STAR Repod for the county <br />accommodations)=$81,170 in hotel spending. <br />Several successful projects such as: <br />City Clean Up,Pioneer Day Village,Boo Elum and Christmas in Cle Elum have <br />been launched and are gaining popularity with visitors to our area.The Cle Elum <br />Downtown Association is working closely with existing merchants to develop a <br />stronger calendar of retail events to increase tourism during each season;Spring, <br />Summer,Fall and Winter.In doing so,CEDA is also networking with local resorts, <br />with equestrian and rodeo organizations,and sporting tournaments to identify <br />activities which will have the opportunity to impact the retail income and tourism in <br />downtown Cle Elum. <br />Promoting Downtown continues to be a long-term goal,building partnership with <br />merchants,local vendors and organizations to increase participation is an <br />important part of achieving the goal of both promoting and encouraging tourism in <br />Cle Elum. <br />E×panding the reach of existing projects,through increased marketing and <br />targeted outreach with visitors to Cle Elum,travelers along 1-90 and people <br />participating in major events will impact lodging at local hotels and resorts in the <br />area.This increase will also encourage visitors and tourists to stop and shop, <br />increasing retail sales,year around. <br />2500 character linit <br />Response 2.1:In 2017,consultants from Arnett Muldrow conducted a market analysis andEvidence*downtown master plan that determined visitors in downtown Cle Elum was an <br />estimate of 215 visitors per week.By using that figure and conservatively <br />increasing by 5%for 2020,taking the information provided by the STAR report <br />specifically for the county,it will provide us with the estimates for hotel spending in <br />paid accommodations. <br />See figures above for the calculated evidence. <br />We will continue to do surveys,review google analytics,and review registration <br />forms to verify attendance information at all events that occur in downtown Cle <br />Elum. <br />2500 character linit <br />Response 2.2:2 To a ¢ace fifty niles or anre away fromtheir place of residence or business for the day or staying overnight; <br />Projection We predict 8,608 people will visit from 50 miles away or more for events in <br />downtown Cle Elum or Cle Elum proper.In addition,we predict this could bring <br />$178,960 to Cle Elum. <br />2500 character limt