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Response 1:The Downtown Cle Elum Association is a nonprofit organization that collectively <br />Project/Event provides opportunities for local merchants to identify and produce special and retailDescription*events that are aligned with revitalizing and increasing tourists to the downtown <br />core of Cle Elum.Followng the National Main Street Center Four Point Approach, <br />the merchant community in Cle Elum is committed to growing our city.Several <br />successful projects such as;City Clean Up,Pioneer Day Village,Boo Elum and <br />Christmas in Cle Elum have been launched and are gaining popularity with visitors <br />to our area.Economically,during the late Spring and Summer season,retail <br />revenue is strong.Winter and early Spring retail this past year was hard for many <br />merchants and did cause closure of a couple businesses.Due to these closures <br />and the renovation of other spaces,new retail opportunities are now available. <br />These retail spaces are being actively looked at by new business owners and <br />through expansion projects or second business ventures by existing business <br />owners. <br />The Cle Elum Downtown Association is working closely with existing merchants to <br />develop a stronger calendar of retail events to increase tourism during each <br />season;Spring,Summer,Fall and Winter.In doing so,CEDA is also networking <br />with local resorts,with equestrian and rodeo organizations,and sporting <br />tournaments to identify activities which will have the opportunity to impact the retail <br />income and tourism in downtown Cle Elum. <br />Promoting Downtown continues to be a long-term goal,building partnership with <br />merchants,local vendors and organizations to increase participation is an <br />important part of achieving the goal of both promoting and encouraging tourism in <br />Cle Elum. <br />Expanding the reach of existing projects,to ensure that visitors lodging at local <br />hotels and resorts,travelers along 1-90,people participating in major events in the <br />area stop and shop will increase retail sales,year around.The outreach and <br />marketing needed for special events and retail activities impacts the need for <br />funding to support marketing,media and social media expenses that CEDA will <br />need to produce and provide. <br />2500 character linit <br />List of Intended Use of Funds* <br />Online Marketing -multiple channels within <br />Print Advertising <br />Tv Advertising <br />Radio Advertising <br />Collaterial Development -town maps,guides <br />Online Marketing Administration <br />Venue Image -promo and branding <br />Direct Mail <br />Flyers /Posters <br />2|Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1.Away from their place of residence or business and staying overnight in paid accommodations; <br />2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3.or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.