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4. Marketing and Advertising <br />a. Administer and overmw Ellensburg tourism promotion efforts to <br />promote the City's events, attractions, fiecilitles, and destination <br />downtown, including <br />i. marketing campaigns, <br />ii. advertising, <br />M. brochures, <br />iv. solicitation of oonventions and meetings, <br />v. participation in trade shows, and <br />vi. other activities agreed to by the parties froom time to time. <br />5. Signage <br />a. Staff the entryway and directional signage committee when meetings of <br />the committee are recommended by the City. <br />Professional Services Agreement for Tourism AAsrketing/Advertising - Page 12 of 14 <br />