Laserfiche WebLink
EXHIBIT A <br />SCOPE OF WORK <br />The Chamber agrees to provide the fallowing services and engage in the following <br />aciivifies in :support of the City of Ellensburg tourism development effort. - <br />1. <br />f ort.1. Hine Tourism Director <br />a. To serve as a direct report to the Lodging Tax Advisory Committee, <br />attending monthly meetings to provide updates and reports on <br />marketing activities and where promotions are being done. <br />b. Prepare an annual marketing plan to present to the LTAC at the <br />beginning of each year. <br />c. Serve as liason to members of the tourism industry and event <br />organizations. <br />d. Prepare the cNy's applications to the Lodging Tax Advisory Committee <br />for funding. <br />6. Submit a monthly accounting of expenses incumad. <br />f Obtain, analyze and apply data related to tourism -related activities in <br />such a manner as to aid the review of the effectiveness of City of <br />Ellensburg tourism development efforts. <br />g. Submit quarterly reports to the City about services completed and the <br />state and effectiveness of tourism promotion of forts. As requested, but <br />at least twice during the year, present such reports in person to the City <br />Council. <br />2. Website Maintenance and Social Media <br />a. Maintain, including periodic updates as needed, a pubic web site that <br />promotes City of Ellensburg tourism and provides ink madon for <br />visitors <br />b. Manage, maintain and update on a regular basis, social media used for <br />tourism purposes. <br />c. Track web site traffic statistics including, but not limited to, page views, <br />unique visitors, search tens, entry and exit pages. <br />3. Collateral Materials <br />a. Develop promotional materials <br />i. Brochures <br />ii. Maps <br />N. Press Kits <br />iv. Video Clips <br />v. Photo Library <br />b. Distribute Ellensburg tourism information and literature in Ellensburg <br />and in other markets <br />c. Maintain stock and periodically review the effectiveness of Ellensburg <br />racks and rack locations. <br />Professional Services /agreement for Tourism Markefing/Advertising - Page 11 of 14 <br />