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EXHIBIT B <br />METRICS FOR EVALUATION <br />Assessment: <br />Performance will be assessed by the Ellensburg Lodging Tax Advisory Committee <br />based upon informatlon provided by the Chamber which will include: <br />1. The Star Report of hotaltmotel occupancy <br />2. Organic Search <br />3. Form Fills <br />4. Engagement Rates <br />5. In addition to the goal for Lodging Tax receipts to increase by five percent <br />(5%) annually overall Ellensburg Lodging Tax revenue will be compared with <br />previous year receipts. <br />6. Sales tax summary for tourism based business categories (to be supplied <br />monthly by the City). <br />Professional Services Agreement for Tourism Markefing/Advertising - Page 13 of 14 <br />