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What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles a'Nay? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A : <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results * <br />Wiat tools will you use to treasur e your ev ent 's inpact on tourism? Rease be specific and provide exarrples . <br />We will provide the Chamber's Central Washington Visitors Guide , the Tribune's <br />Explore Kittitas County guide and the local Visitors Map at our registration booth or <br />welcome table. We also have a link on our website and Facebook to the <br />central'Nashingtoncolor.com website and actively direct people to the information <br />available there as well as the chamber of Commerce website . <br />This season we will develop a coupon book 'A-ith local businesses to help drive <br />a'Nareness and customers their 'Nay. It will be used to collectively bring businesses <br />together and we can track the use of those coupons and see measurement of use. <br />It will be similar to the one that is currently used by the horse park, even better we <br />can help support that current program and make it better. <br />Facebook insights, Google Analytics will help with measurement from the online <br />marketing channels. <br />Event registrations 'A-ill help with tracking information from zip codes , overnight <br />stays, etc. Surveys to other participants will be conducted and evaluated. <br />2500 character lirrit <br />A. Is your project/event year-round or is it seasonal or date-specific? <br />r-Year Round r Seasonal r Date Specific <br />Your selection here should be supported by the dates you provided above , in the R-oject or Btent lnforrmtion section. <br />B. Wlat strategies will you etrploy to assure you are attracting tourists from at least 50 rriles away? <br />The CEDA will continue to monitor online activity and increases in traffic through <br />Google Analytics and Facebook Insights. In addition , there will be information <br />gathered at the various events through surveys, registration forms, and zip code <br />gathering in businesses. We will also \Mlrk with the hotels on gathering data on <br />room stays in relation to events. We will \Mlrk with the chamber tourism office and <br />review the ST AR reports weekly to see if the peak accommodation demand <br />correlates with events or activities in the downtown. <br />Event surveys will include request for zip code, how they heard about the event, <br />whether or not they are staying overnight in a hotel. surveys done inside of <br />businesses over the summer will ask for a zip code, primary reason for travel (if not <br />local), and how many nights they are staying in an accommodation. <br />2500 character lirrit <br />C Wiat strategies will you use to assist in rmrketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Links to county-wide tourism websites will be included in downtown association <br />website. Pioneer Days will continue to expand upon its inclusion of county-wide <br />involvement. All development of town guide .maps will continue to promote other <br />upcoming events. The CEDA will continue to seek 'Nays to cross-promote , including <br />information about the county activities and inclusion of upcoming events in <br />correlation with other events . <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration