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Response 2.1 : <br />Projection* <br />Response 2.1 : <br />Evidence* <br />Response 2.2: <br />Projection* <br />Response 2.2: <br />Evidence* <br />Response 2.3: <br />Projection* <br />Response 2.3 : <br />Evidence* <br />1. Away from their place of residence or business and staying overnight in paid accommdations; <br />Year round visitor campaign: We wll be utilizing the recommendations from the <br />Arnett Muldrow market analysis and downtown master plan to complete the <br />campaign message but wth the figures listed above of which is 23% of potential <br />visitors to downtown Cle Elum, we estimate this figure wll increase during the <br />summer weeks of the year. If the CEDA uses a conservative average annual <br />number of visitors at 215 per week (more during peak season, less during slow <br />season) to accommodate for an average throughout the year and calculates at <br />25% staying overnight(30% of travelers are leisure travelers per the tourism office): <br />215 travelers x 23% (statistic from Arnett Muldrow study) x 52 weeks= 2,571 wth <br />25% staying overnight= 643 annual hotel stays, plus estimated hotel stays. <br />643 annual hotels stays x 121.74 (avg daily rate; STAR Report for the county <br />accommodations) = $78,105 in hotel spending. <br />2500 character lirrit <br />In 2017, consultants from Arnett Muldrow conducted a market analysis and <br />downtown master plan that determined visitors in downtown Cle Elum was an <br />estimate of 215 visitors per week. By using that figure and taking the information <br />proviueu by the ST AR report specifically for the county, it wll provide us the <br />estimates for hotel spending in paid accommodations. <br />see figures above for the calculated evidence. <br />We wll continue to do surveys, review google analytics, and review registration <br />forms to verify attendance information at all events that occur in downtown Cle <br />Elum. <br />2500 character lirrit <br />2. To a place fifty mies or more away from their place of residence or business for the day or staying overnight; <br />We predict 8,608 people wll visit from 50 miles aware of more for events in <br />downtown Cle Elum or Cle Elum proper. In addition, we predict this could bring <br />$178,960 to Cle Elum. <br />2500 character lirrit <br />According to a survey results 73% were visiting from 50 miles away or more but <br />only for day trip and possible overnight accommodations, (i.e. 2500 Pioneer Days, <br />1500 Cruise Cle Elum, 1000 Boo-Elum, 1200 Christmas in Cle Elum) <br />According to the 2017 Dean Runyan report for Kittitas County, the average <br />expenditures for per person for day trip is $27 (6628 x 27 = $178,960 in potential <br />spending. <br />We wll continue to do surveys, review google analytics, cash register sales <br />comparisons, and tax receipts comparisons to verify information. <br />2500 character lirrit <br />3. or from another country or state outside of their place of residence or business. <br />We predict there wll be out of country or state travelers, we having tracked such <br />traveler at this time and wll not be able to put a number to the projection. <br />2500 character lirrit <br />We wll continue to do surveys, review google analytics, and review registration <br />forms to verify attendance information at all events that occur in downtown Cle <br />Elum. <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results