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Response 1: <br />Project/Event <br />Description* <br />The Cle Elum Dovvntovvn Association (CEDA) has been the lead agency for <br />dovvntovvn revitalization for many years. The CEDA follow., the National Main Street <br />Center Four Point Approach to help Cle Elum put its-best foot forward into the <br />future. Successful projects have included new holiday building lighting, new <br />website, new updated tovvn guide, event (i.e. Pioneer Days, Boo-Elum and <br />Christmas Cle Elum), entrepreneur development and more. Vacancy rates are at <br />low for the dovvntovvn, merchants revenues are climbing and the economic outlook <br />is strong. <br />Each year, the CEDA v,mks to expand its outreach to build partnerships and <br />market the dovvntovvn. Thousands of people visit the Cle Elum dovvntovvn annually <br />because of it unique and authentic historic structures, great restaurants, shopping, <br />as well as the events. Dovvntovvn Cle Elum has become a destination through the <br />great IMlrk of many, including the CEDA and Chamber Tourism office. <br />According to the research don to date by Beckwith Consulting, of the 317 <br />respondents tot the question "Have/Will you visit the following historical and cultural <br />facilities during your visit?", 183 responded yes and 73 responded maybe <br />regarding whether or not they would visit Dovvntovvn Cle Elum. <br />This application for Lodging Tax will assist the CEDA in working with other entities <br />Rotary Cruise Cle Elum, Eagles Fraternal, Boo-Elum, Christmas Cle Elum and the <br />tourism office to promote dovvntovvn events and boost promotions of smaller events. <br />In addition, the application will assist with funding a strong year-round marketing <br />campaign for visiting dovvntovvn Cle Elum and highlighting the revitalization work of <br />the Cle Elum Dovvntovvn Association. <br />Promoting dovvntovvn Cle Elum as a destination has been a long-term goal which, <br />through partnership with the Chamber's tourism office and improvements to the <br />dovvntovvn, is coming to fruition. By building a campaign to feature the dovvntovvn <br />and the many reasons to visit, whether it is for shopping and dining or as part of a <br />visit to Cle Elum for an event, the annual campaign will help create a consistency of <br />message that will resonate with visitors. <br />The campaign to visit and enjoy dovvntovvn done on a year-round basis will create <br />value-added advantage for events that occur in the dovvntovvn core and business <br />support of local stores and the potential business ovvners. <br />In addition to advertising, funding is being requested to upgrade the <br />cleelumdovvntovvn.com websites to make them responsive design. <br />*see addtl info <br />2500 character linit <br />List of Intended Use of Funds* <br />Online Marketing-multiple channels within <br />Print Advertising <br />TV Advertising <br />Radio Advertising <br />Collateral Development -tovvn maps, guides <br />Online Marketing Administration <br />Venue image promo and branding <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.