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Response 2.2: <br />Projection* <br />Response 2.2 : <br />Evidence* <br />Response 2.3 : <br />Projection* <br />Response 2.3 : <br />Evidence* <br />2.To a place fifty mies or ITilre away from their place of residence or business for the day or staying overnight; <br />--In the past few years, our operating margin has been thin enough that partnering <br />\l\<ith the Lodging establishments for a packaged event wasn't feasible . This year we <br />increased ticket prices and reduced the number venues we offered, which meant <br />fewer bands and reducing the associated costs.This is the first year in awhile that <br />be broke even and then some \l\<ith our budget. Therefore, we are revisiting the <br />idea of offering lodging packages. <br />--Initial contacts \l\<ith several lodging establishments shows that this is viable <br />approach. <br />-Using our newsletter and social-media to promote the packages. <br />2500 character lirrit <br />--Another suggestions was to provide the Lodging establishments prior to the <br />event \l\<ith a sheet asking the question: Are you here for an event in our <br />community, then offer a list of local events, including the Gorge. This should help <br />measure the number of rooms associated \l\<ith our event. <br />--We are also looking at setting aside blocks of rooms prior to the festival as <br />another way of getting a handle of our impact on lodging over the the weekend our <br />event takes place. <br />--Last year we offered promotional contests for tickets over social media , the <br />\l\<inners of which all resided outside of Kittitas County. <br />2500 character lirrit <br />3. or from another country or state outside of their place of residence or business. <br />--As our surveys have shown, past attendees to our festival have come from all <br />over the country and some from other parts of the 1MJrld. We have established a <br />database of email contacts for these people. By developing an on-line newsletter <br />targeting these past attendees, we hope to keep our patrons engaged in what this <br />year's festival as well expose them other events happening in our area. <br />2500 character lirrit <br />--Combining tickets sold through ShowClix,plus those sold through the KC <br />Chamber of Commerce and at the Festival( ... those that reported where they were <br />visiting from) the average was 5.2% of sales were to persons from out of State. <br />--5% of our current mailing list also resides out of WA State <br />--In addition to a potential interactive component in our newsletter, we should be <br />able to mine information about those who accessed the email and where those <br />people reside. This should help us refine our focus. <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools \l\<ill you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follo\l\<ing information : <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies \l\<ill you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies \l\<ill you use to assist in marketing all of Kittitas County as a tourist destination \l\<ith your <br />event/project funding request?