LT-2019-003 Jazz in the Valley - Laserfiche WebLink

Home Browse Search

Response 3: Measuring Results * Response 3 A: Measuring Results * Response 3 B: Measuring Results * 1/vhat tools will you use to rmasure your event's irrpact on tourism? Rease be specffic and provide exarrples . --Our web-page has a lodging page that links to most of the accommodations in Kittitas County. Google Analytics showed that there were 494 contacts to this web- page, 220 of INhich exited our web-page to access one of the listings. --We track demographic information of ticket sales through the Chamber, on-line sales through ShovvClix, mail-order sales and our unrestricted personal /business contributions. This year during the Festival we asked ticket buyers \Nhere they were from. When we combined all of the available ticket information: 53% of tickets were in Kittitas County and 4 7% were out of the county (See Exhibit A 1 ). --The respondents to the survey taken during the festival that reported addresses showed: 29% were from Kittitas County and 71 % were out of the county. (See Exhibit A2) Our online survey at the end of the festival showed similar results. --Kept track of internet hits on our website via Google analytics -Oct 1, 2017 - September 28, 2018 (see Exhibit B) 2500 character linit A. Is your projecVevent year-round or is it seasonal or date-specific? r Year Round r Seasonal r-Date Specific Your selection here should be supported by the dates you provided above, in the R-oject or Bien! lnforrmtion section. B. 1/vhat strategies will you errploy to assure you are attracting tourists from at least 50 mies away? --Social media marketing, music genre marketing for specific targeted areas, brochure leafleting around Washington State, tourism ads, ne1NSpaper ads, and online advertising. --By developing our on-line ne1NSletter targeting past attendees, we hope to keep our patrons engaged in INhat this year's festival Vvill be offering as well as connecting them Vvith other events in our area. The attendee list is derived from our POS sales during the festival as well as INhat the Chamber sales and ShovvClix provides us. We sent a letter Vvith an enclosed brochure to a mailing list of 1733 subscribers, of INhich 609 (35%) were out of Kittitas County and 89 (5%) were out of Washington State. --We Vvill be contacting a number of lodging establishments to discuss the possibility of creating value packages for those \Nho attend the festival. At least four of them indicated potential interest in a partnership for next year. --We Vvill also talk to them about INhat is involved is setting aside a block of rooms. --One possibility is to provide the lodging establishments Vvith questionnaire prior to the festival weekend to ask are they staying in town to attend a local event and list the things that are happening in our area the weekend. --For the past 16 years, JIV has provided a survey for festival attendees to fill out and asked INhere they are from, how many nights they were staying and how they heard about us. This Vvill also included in our exit survey. (Exhibit A2). 2500 character lirrit