LT-2019-003 Jazz in the Valley - Laserfiche WebLink

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Response 2.1 : Projection* Response 2.1 : Evidence* 1. Away from their place of residence or business and staying overnight in paid acconmx:Jations; --We produce 10000 brochures and 450 posters that distribute throughout the State and mail information packets to all of the Chambers of Commerce in the State. --We distribute at least 75 of our posters to locations throughout the state, 30 of INhich go to wneries in Washington (many participate in the Wine tastings at Gallery One and the Clymer Museum during the festival weekend). ---Underw-iting radio programs that promote Jazz throughout the year and purchasing ads in the months prior to the festival; specifically KNKXand NPR, INhich targets our core audience and blankets most of the state. --By developing an on-line ne\i\/Sletters targeted to past attendees, we hope to keep our patrons engaged in INhat this year's festival IA-ill be offering as well as other events in our area. --Through many of the on-line and social media ads we placed last year, we received valuable demographic information. Combining this wth the email addresses from past ticket sales, we hope to direct market to this audience and request feedback on their festival experiences. --Last year we help sponsor Lake Chelan's Jazz Festival INhich gave us the opportunity to advertise outside the County to our core audience. We IA-ill be looking at other partnering opportunities. 2500 character lirrit --We have a mailing list of over 1700 members INho we send brochures to, 35% (599) of INhich have addresses outside of our county and INhich span across the United states and British Columbia. The out of county addresses are all from past attendees of the Festival. --We are a three-day festival wth Friday and Saturday nights events going until midnight. Most attendees from more than 50 miles away choose to stay overnight; be it in local lodging establishments or IA-ith friends that live in the area. --From our best estimates, 53% or our tickets sold were to out of county residents . (See Exhibit A1) --Of those INho completed our survey at the festival: (See Exhibit A2) -71 % were from people listed residences outside of our county. -82% reported staying at least one night -68% reported tv.o or more nights --Of those that completed the Survey sent after the festival: -32% had Kittitas County zip codes -68% of respondent's zip codes were from outside of Kittitas County. Of that -9% stayed in an RV Park in Kittitas County -6% stayed 1 nights in paid accommodations -31 % stayed 2 nights in paid accommodations -15% stayed wth friends or relatives in Kittitas County -7% didn't report --This year we ran a ticket promotional on social media, the IA-inners of INhich were all out of county residents. 2500 character lirrit