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Response 3 B: i3. What strategies will you employ to assure you are attracting tourists fromat least 50 rriles away? <br />Measuring Results* A marketing campaign will be geared towards reaching customers in Washington, <br />Oregon, Idaho, and Utah. We will use the online tracking to see the comparison of <br />website visitations, ticket purchases, hotel booking, and other items to see the <br />results of attracting them to our event. <br />Radio ads will help bring awareness to our event and provide a call to action to our <br />website. At the time we will measure those results through website insights, online <br />captured information and Google Analytics to review the results. <br />We have partnered with the Chamber of Commerce to distribute save the date <br />cards, brochures, to visitors requesting information about Ellensburg and are <br />interested in coming to the area. This also contributes to the increased awareness <br />of our event. They provide a report of how many are distributed and where they <br />were sent, Wth the 50 miles or further highlighted. <br />2500 character limit <br />Response 3 C: G What strategies will you use to assist in marketing all of l4ttitas County as a tourist destination with your <br />Measuring Results* event/projectfunding request? <br />The following strategies are used by Spirit of the West to assist in marketing all of <br />Kittitas County as a tourist destination: <br />County branding logo is listed on our main page with the clickable link and the my <br />Ellensburg branding logo with the clickable link. <br />Our website includes a page listing for all lodging and food available int he Kittitas <br />County area with link to those businesses. <br />Our event is back linked by myellensburg.com, centralwashingtoncolor.com, and <br />Ellensburg Downtown association's website. <br />2500 character limit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />