LT-2019-010-Spirit of the West - Laserfiche WebLink

Home Browse Search

Response 2.3: a orfromanother country or state outside of their place of residence or business. Projection * A marketing campaign will be geared at reaching customers in Washington, Oregon, Idaho and Utah. Through the marketing campaign we hope to reach in 5 states. Spirit of the West is a unique event that also provides opportunities for vendors to come from all over the region. Idaho, Oregon, and Montana are some of the states that have been reached out to and invited several Vendors. Vendors will be at the festival all 3 days and some bring their families out as well. Marketing efforts via online channels will also be focused on attracting visitors from outside the states. With the Spirit of the West taking placing during the off= -season many spectators from the Northwest view it as an opportunity to get out and visit Ellensburg. 2500 character lirrit Response 2.3: included in answer for 2.1 Evidence Evidence * 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: What tools will you use to rreasure your event's irrpact on tourisrri? Rease be specific and provide exarrples. Measuring Results* The Spirit of the West Cowboy Gathering is an annual, date specific event that takes place every Presidents Day weekend. Being a festival that takes place during the off season of tourism and over a three day weekend, we offer tourists something a little different that takes place indoors no matter what the weather and can be either an all-inclusive weekend or a single day side trip/activity after skiing, snowmobiling or any other winter activity. For people from the west side of the mountains, it is a great way to get away from he rainy winter weather to enjoy a weekend of fun. The tools we use to measure the impact of the Spirit of the West Cowboy Gathering on tourism include: Gathering zip code information from concert ticket sales and merchandise sales. Providing an online survey via Survey Monkey that will help us gather date regarding where the attendee was visiting from, where they stayed, and how long the stayed in the area. Partnering with the local accommodations one week before the event to try to get more specific number of room nights booked for that specific weekend. Google Analytics to get an overview of visitors bot old and new to Spirit of the West website. Facebook Campaigns and ads. In 2017/2016 we presented a survey to local downtown businesses to get feedback regarding the impact on sales and customer visits. We distribute the surveys to local businessmen after the event to see if changes have made any difference in increasing attendance in the downtown area and what changes are still needed. 2500 character lirrit Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? Measuring Results* f Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the R- ject or Event Inforrretion section.