LT-2019-009-Junk-Tiquen in the Burg

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Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accommdations; Projection* I estimate that more than 45% of my attendees will be tourists coming from more Response 2.3; than 50 miles away and that 10% of them will stay in overnight paid Projection* accommodations. Having the funds to advertise my show has helped draw those that are 50 miles or further from Ellensburg. If I receive funding this year, I anticipate a 3-5% increase to my attendees that live the 50 miles or further. Based on the options of my market I have connected with many online groups and like events that I Wll be using the funds to further those relations and other advertising focused in those areas. 2500 character lirrit Response 2.1: Based on my survey from my most recent show, 247 attendees responded; 56% Evidence* were from 50 miles or more and 10% of those stayed in paid accommodations. My attendees range from age 20 and under to 60 plus with the majority being female. A lot of them heard of the show through Facebook and advertising in their areas through other media such as: television, newspaper and magazne ads. 2500 character limit Response 2.2: 2.To a place fifty miles or rrore away fromtheir Oace of residence or business for the day or staying overnight; Projection * 56% of attendees were from 50 miles or more but of these, 33% came for the day or stayed in other accommodations. Again, based on the survey results, most heard about the show by the advertising which I was able to do through this application process and funding. Moving to 2019, 1 Wil be using digital media and partnerships to increase the number of these attendees hopefully made possible by the grant funding source. will provide zip code findings through a creative giveaway at the entry of my show to gather the increase of attendees and where they are residing from. This in turn will help with determining the place in which I drew shoppers from. I will also use specific URL's in my advertising so I can track location. 2500 character limit Response 2.2: Please see evidence in 2:1 as the information is the same. Evidence* 2500 characterlirrit Response 2.3; 3. or from another country or state outside of their place of residence or business. Projection* It has been helpful reviewing the results of my survey. I have learned that less than 1 % of those surveyed are coming from out of State or Country. Although I haven't been able to attract more than 1 %, I am continuing to grow my event by the funding received. I am hoping that with my digital presence and the new partnership that I can increase this particular attendee. I will dedicate a percentage of my advertising to draw more from out of State or Country in order to show the increase of this tourist. 2500 character lirrit Response 2.3: At this time, I have no evidence of this particular area as my survey shows a result Evidence* of less than 1 % of my attendees that provided such information. I will adjust my marketing areas trying to improve this percentage for 2019. 2500 character lirrit Application Questions: Part 2 31 Measuring Results h What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your