LT-2019-009-Junk-Tiquen in the Burg

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Response 1: For one exciting day, buildings spring to life with Junk-tiquen in the Burg's vintage Project/Event market. Junk-tiquen invites crowds to peruse and purchase up -cycled and re - Description* purposed decor, furniture and accessories. Vintage markets are extremely popular across America and have a very large following. Vendors roll into town from all corners of the Pacific Northwest, from the southernmost tip of Oregon to small towns in Idaho and shoppers will travel miles and miles to catch the next great show! Ellensburg's centralized location in Washington encourages visitors to travel from all corners of the state. Every year, hundreds of new Junk-tiquers travel to Ellensburg, and many people plan girls' weekends and family vacations around the event. The audience I am targeting is ages 18 to 80 and everything in between. The structure of the show reaches various ages with the different types of items offered. Older shoppers may like the true antiques while younger shoppers may like more of the re -purposed items such as jewelry made from vintage spoons. There will be something for everyone! I plan on advertising and using the money in the Seattle/Portland market as well as Canada and Central Washington area including Wenatchee, Moses Lake and Tri - Cities to name a few. I will be using the funds in various media areas such as online marketing to include some of the following channels: • Website Marketing • Search Engine Optimization • Pay -Per -Click Advertising • Content Marketing • Email Marketing • Social Media Marketing • Mobile Marketing • Video Marketing digital media, photography, video streaming, radio, television and direct mail and print advertising such as magazines, signage, banners, fliers, and save the date cards. If approved my budget also outlines using the funds for expenses such as insurance, building rental, and display items for the show. 2500 character limit List of Intended Use of Funds* Radio Marketing Print Marketing Online Marketing TV Marketing Event Rentals Direct Mail 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.