LT-2019-003-Jazz in the Valley - Laserfiche WebLink

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Response 2.2: 2.To a place fifty miles or more away fromtheir place of residence or business for the day or staying overnight; Projection* -- In the past few years, our operating margin has been thin enough that partnering with the Lodging establishments for a packaged event wasn't feasible. This year we increased ticket prices and reduced the number venues we offered, which meant fewer bands and reducing the associated costs.This is the first year in awhile that be broke even and then some with our budget. Therefore, we are revisiting the idea of offering lodging packages. -- Initial contacts with several lodging establishments shows that this is viable approach. - Using our newsletter and social -media to promote the packages. 2500 character lirrit Response 2.2: -- Another suggestions was to provide the Lodging establishments prior to the Evidence * event with a sheet asking the question: Are you here for an event in our community, then offer a list of local events, including the Gorge. This should help measure the number of rooms associated with our event. -- We are also looking at setting aside blocks of rooms prior to the festival as another way of getting a handle of our impact on lodging over the the weekend our event takes place. -- Last year we offered promotional contests for tickets over social media, the winners of which all resided outside of Kittitas County. 2500 character lirrit Response 2.3: a or from another country or state outside of their place of residence or business, Projection * -- As our surveys have shown, past attendees to our festival have come from all over the country and some from other parts of the world. We have established a database of email contacts for these people. By developing an on-line newsletter targeting these past attendees, we hope to keep our patrons engaged in what this year's festival as well expose them other events happening in our area. 2500 character lirrit Response 2.3: -- Combining tickets sold through ShowClix,plus those sold through the KC Evidence* Chamber of Commerce and at the Festival (... those that reported where they were visiting from) the average was 5.2% of sales were to persons from out of State. -- 5% of our current mailing list also resides out of WA State -- In addition to a potential interactive component in our newsletter, we should be able to mine information about those who accessed the email and where those people reside. This should help us refine our focus. 2500 character limit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request?